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Super Bowl just misses major-market TV-rating record

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The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history, Comcast Corp.’s NBC network said Monday.

The game at Lucas Oil Stadium in Indianapolis was seen in an average of 47.8 percent of households in the top 56 U.S. television markets. Last year’s NFL championship between the Green Bay Packers and Pittsburgh Steelers drew a 47.9 major-market rating, which tied a 1987 title game between the Giants and Denver Broncos for the previous high.

Full national ratings are due later. Last year’s Super Bowl was seen by 111 million viewers, making it the most-watched event in U.S. television history, beating the 1983 season finale of “M*A*S*H,” which was watched by 106 million people. It was also the fourth straight year of Super Bowl-record viewership.

Sunday’s game came down to a last-second heave from Patriots quarterback Tom Brady into the end zone. The ball bounced off of several hands before falling to the ground a few feet from diving New England tight end Rob Gronkowski.

The Giants’ Super Bowl victory, their fourth, in many ways mirrored their upset 17-14 win over New England in the 2008 title game, as Eli Manning led late-game touchdown drives in both contests.

The 2008 game had a television audience on News Corp.’s Fox of 97.4 million and a 43.1 national rating.

The average 30-second commercial during Sunday night’s game sold for $3.5 million, according to NBC.
 

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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