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Super Bowl just misses major-market TV-rating record

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The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history, Comcast Corp.’s NBC network said Monday.

The game at Lucas Oil Stadium in Indianapolis was seen in an average of 47.8 percent of households in the top 56 U.S. television markets. Last year’s NFL championship between the Green Bay Packers and Pittsburgh Steelers drew a 47.9 major-market rating, which tied a 1987 title game between the Giants and Denver Broncos for the previous high.

Full national ratings are due later. Last year’s Super Bowl was seen by 111 million viewers, making it the most-watched event in U.S. television history, beating the 1983 season finale of “M*A*S*H,” which was watched by 106 million people. It was also the fourth straight year of Super Bowl-record viewership.

Sunday’s game came down to a last-second heave from Patriots quarterback Tom Brady into the end zone. The ball bounced off of several hands before falling to the ground a few feet from diving New England tight end Rob Gronkowski.

The Giants’ Super Bowl victory, their fourth, in many ways mirrored their upset 17-14 win over New England in the 2008 title game, as Eli Manning led late-game touchdown drives in both contests.

The 2008 game had a television audience on News Corp.’s Fox of 97.4 million and a 43.1 national rating.

The average 30-second commercial during Sunday night’s game sold for $3.5 million, according to NBC.
 

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  1. Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.

  2. Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.

  3. I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.

  4. The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.

  5. I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!

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