IBJNews

Super Bowl just misses major-market TV-rating record

Back to TopCommentsE-mailPrintBookmark and Share

The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history, Comcast Corp.’s NBC network said Monday.

The game at Lucas Oil Stadium in Indianapolis was seen in an average of 47.8 percent of households in the top 56 U.S. television markets. Last year’s NFL championship between the Green Bay Packers and Pittsburgh Steelers drew a 47.9 major-market rating, which tied a 1987 title game between the Giants and Denver Broncos for the previous high.

Full national ratings are due later. Last year’s Super Bowl was seen by 111 million viewers, making it the most-watched event in U.S. television history, beating the 1983 season finale of “M*A*S*H,” which was watched by 106 million people. It was also the fourth straight year of Super Bowl-record viewership.

Sunday’s game came down to a last-second heave from Patriots quarterback Tom Brady into the end zone. The ball bounced off of several hands before falling to the ground a few feet from diving New England tight end Rob Gronkowski.

The Giants’ Super Bowl victory, their fourth, in many ways mirrored their upset 17-14 win over New England in the 2008 title game, as Eli Manning led late-game touchdown drives in both contests.

The 2008 game had a television audience on News Corp.’s Fox of 97.4 million and a 43.1 national rating.

The average 30-second commercial during Sunday night’s game sold for $3.5 million, according to NBC.
 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.

ADVERTISEMENT