Super Bowl no longer 'right moment': Lilly shifts Cialis ads, will focus on programs aimed toward adults

As the Indianapolis Colts gear up for a run to next month's Super Bowl, Eli Lilly and Co. already has decided to watch from the sidelines after two straight appearances during the big game. In a marketing strategy shift, the Indianapolis drugmaker will forgo TV commercials for its erectile dysfunction drug Cialis during the Super Bowl and the Winter Olympics, which begin Feb. 10. Cialis competitors Viagra and Levitra may join it on the bench, as the pharmaceutical industry trends...

 

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