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Television ratings jump for Indy Racing League's Long Beach race

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On The Beat Industry News In Brief

Versus’ coverage of the Indy Racing League’s Toyota Grand Prix of Long Beach on April 18 earned a 0.5 national household rating, according to Nielsen Media Research, making it the network’s highest-rated and most-watched race.

The race, won by Andretti Autosport’s Ryan Hunter-Reay, averaged 490,000 viewers during its 3-6 p.m. window and peaked with a 0.6 household rating and 525,000 viewers. 

The first three races of the 2010 season aired by Philadelphia-based Versus, as compared to the same number of live events last season, have grown 67 percent in household ratings (0.5 vs. 0.3) and 30 percent in average viewers (404,000 vs. 310,000), according to Nielsen. 

Additionally, viewership among all key male demographics is showing substantial growth: men 18-34 (up 104 percent), men 18-49 (up 38 percent) and men 25-54 (up 60 percent).

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  1. I never thought I'd see the day when a Republican Mayor would lead the charge in attempting to raise every tax we have to pay. Now it's income taxes and property taxes that Ballard wants to increase. And to pay for a pre-K program? Many studies have shown that pre-K offer no long-term educational benefits whatsoever. And Ballard is pitching it as a way of fighting crime? Who is he kidding? It's about government provided day care. It's a shame that we elected a Republican who has turned out to be a huge big spending, big taxing, big borrowing liberal Democrat.

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