Text donations are new frontier for not-for-profits

Back to TopCommentsE-mailPrintBookmark and Share
On The Beat Industry News In Brief

The Indianapolis affiliate of Susan G. Komen for the Cure on March 22 plans to unveil what may be the first such “text-to-donate” option offered among local not-for-profits.

The option will allow donations without entering in credit card numbers. Instead, each $10 donation will simply appear on one’s mobile phone bill when a user texts “impact” to 90999.

Burnes Burnes

“You can literally text to donate in three seconds,” said James Burnes, CEO of Project Brilliant, the Indianapolis firm that developed the texting option for the Indianapolis Komen affiliate.
The text-to-donate option was made popular recently by the American Red Cross as part of its relief efforts in Haiti.

Project Brilliant recently redesigned the Indianapolis Komen affiliate’s Web site and has been tapped to better coordinate and integrate its information technology functions.

“While we have always embraced the Internet as a way to communicate with our supporters, we weren’t leveraging it to grow our business and have a greater impact in our community,” said Komen Executive Director Dana Curish.

The group’s new Web site also accepts donations electronically, via credit card.

The 19th annual Komen Indianapolis Race for the Cure is on April 17. Proceeds go toward breast health programs and for research.


Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ