Underdog WKLU-FM rocks the rating charts: Independently owned radio station moves to third among coveted demographic

After a year spinning classic hits, WKLU-FM 101.9 is itself a hit among Indianapolis adults, moving up a coveted ratings chart and into the No. 3 spot behind longtime radio powerhouses WFBQ-FM 94.7 and WFMS-FM 95.5. The station had hovered near the 20th spot among Indianapolis listeners ages 25-54 before its sale to radio entrepreneur Russ Oasis in October 2004. "That's a fast turnaround," said Tom Taylor, editor of industry publication Inside Radio. After switching from an eclectic format, WKLU...

 

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