University Loft finds growing niche in hospitality industry: Indianapolis-based furniture manufacturer known for college products sees big potential in hotel segment

The University Loft Co.'s graduation from dormitory to hotel-furniture maker is beginning to show promise. While the Indianapolis-based manufacturer's bread and butter remains campus furnishings, its decision to enter the hospitality market in 2003 has CEO James Jannetides thinking big-as in presidentialsuite big. In four years, the ULC Hospitality division has grown to account for nearly 10 percent of the company's $100 million annual revenue. Jannetides, though, envisions the branch's eventually contributing half in his quest to someday make ULC...

 

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