VOICES FROM THE INDUSTRY: Interviews can work, but they often need improvement

"You will have 30 minutes." Most project interviews begin with those five words. Design firms usually get 30 short minutes to persuade prospective clients to hire them for a project. Often, when all is said and done, both the designer and prospective client for the project, however, the guy sold his firm and retired to Florida. The interview certainly can make a difference, as it did in these three cases (although mostly for the wrong reasons). But most marketing experts...

 

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