WellPoint banks on the popularity of HSAs: Insurer moves to start bank, offer medical financing

To do so the Indianapolis-based health insurer is moving to start its own bank, whose initial role will be to hold and manage its customers' health savings accounts. An HSA is a relatively new breed of health insurance that places money-and more responsibility-in consumers' hands. Well-Point bets more and more of its customers will start such accounts in the future. "We expect to see continued strong growth for these products. There is a tremendous amount of interest in the marketplace...

 

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