WKLU sings new tune to gain competitive edge: Some experts say station's new strategy can't last

Bruce the Radio Pirate has left the building. Dr. Demento, Pop and Scratch and "The King Biscuit Flower Hour" are gone, as well. The hippie-sounding radio personalities and offbeat shows that were WKLUFM 101.9 moved out of the roughly 100-year-old house in Brownsburg five months ago when the station's new owner, staff, music-and business strategy-moved in. But whether that strategy-to keep the smalltown station sounding small while it brings in big bucks-can work remains to be seen. And now WKLU...

 

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