Indiana Farm Bureau Insurance signed a deal to make Indianapolis-based Young & Laramore its advertising agency of record. Financial terms of the deal were not disclosed.
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company, said Tom Faulconer, Indiana Farm Bureau senior vice president and chief marketing officer.
Farm Bureau officials said they discussed the job with numerous ad agencies, but chose Young & Laramore because of the firm’s track record in Indiana and beyond.
“The Young & Laramore team is responsible for some of the most successful campaigns in terms of brand recognition and sales results in Indiana, regionally and nationally,” Faulconer said. “Y&L’s track record is extraordinary, and I’m confident they can position Indiana Farm Bureau Insurance strategically in a market currently saturated with insurance advertising.”