Speedway is newest national account for local ad agency Young & Laramore
The coveted national account hits a new high in the firm’s three-year winning streak.
Young & Laramore
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Young & Laramore uses books to build appetite for its services
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
Young & Laramore fetches national retail ad account
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
Bloomington brewer taps Indy ad firm, French designer to recast beer labels
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
New book from ad agency vet offers restaurants food for thought
Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”
Local advertising firms wrangle new business
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
Young & Laramore finds app draws eyeballs to brand
Indianapolis ad agency Young & Laramore’s recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Ad exec’s buttom line: Just be relevant
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake pays settlement to former ad agency
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
Insurer tapping Super Bowl to continue ad campaign
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
‘Knock on Wood’ campaign boosts Farm Bureau brand
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
Quirky ads put local agency in national spotlight
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
New York firm wins Steak n Shake ad account
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
Indiana Farm Bureau unveiling ads during Super Bowl
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
Local ad agency wins Scotts account
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Young & Laramore wins Indiana Farm Bureau account
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
‘Landstory’ name opens new chapter for firm
Moniker reflects ownership change years earlier, better description of company's focus.
Young & Laramore recaptures Stanley Steemer account
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.