The coveted national account hits a new high in the firm’s three-year winning streak.
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”
Indianapolis ad agency Young & Laramore’s recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising