Farm Bureau Insurance pursuing culture of innovation by launching startups
The goal is to inspire creativity and entrepreneurship among employees who have ideas for products and services that can complement the larger company.
Indiana Farm Bureau
Articles
Startup takes high-tech approach to stopping leaks before homeowner gets soaked
An Indianapolis startup with a unique back story is introducing a solution to a very old—and expensive—problem. Peril Protect is ready for national expansion.
‘Knock on Wood’ campaign boosts Farm Bureau brand
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
Deal puts Farm Bureau’s name on downtown concert venue
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
Farm Bureau suit says Walmart TV set Hoosier’s house on fire
A southern Indiana man got more than he bargained for when he bought a low-price TV from Walmart. He says the television set his house on fire.
Indiana Farm Bureau unveiling ads during Super Bowl
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
Young & Laramore wins Indiana Farm Bureau account
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
Local government a top issue for Indiana Farm Bureau
The state's largest farm organization says it will strongly support efforts to retain township trustees and township advisory boards. Several legislative proposals in recent years have sought to shrink local government and eliminate or consolidate such positions.
Colts seal Farm Bureau sponsorship pact
The Indianapolis Colts have become one of the first National Football League teams to sell a corporate sponsorship patch
on players’ practice jersey.
Indiana Farm Bureau Insurance offers flexible work schedule, lactation room for nursing mothers
About 70 percent of Farm Bureau’s staff is female, and the company provides benefits and services designed…