The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
A southern Indiana man got more than he bargained for when he bought a low-price TV from Walmart. He says the television set his house on fire.
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
The state's largest farm organization says it will strongly support efforts to retain township trustees and township advisory boards. Several legislative proposals in recent years have sought to shrink local government and eliminate or consolidate such positions.
About 70 percent of Farm Bureau’s staff is female, and the company provides benefits and services designed…