Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to kick off a promotional campaign Friday.
The group said Thursday that it has developed commercials that will begin airing on local television and radio stations to inform the public about a proposal to expand the mass-transit system in central Indiana. The ads will feature citizens talking about why they want more transit options.
The campaign also includes a webinar, outreach meetings and the introduction of a color-coded map showing locations of three proposed transit lines.
The proposed Red Line would run through downtown Indianapolis from Carmel to Greenwood. The Blue Line would run east to west near Washington Street from Cumberland, through Indianapolis, to the Indianapolis International Airport. The Green Line, known as the Northeast Corridor, would follow the old Nickel Plate rail line from Indianapolis to Noblesville.
The initiative is funded by the Federal Transit Administration.
Indy Connect is a partnership of the Indianapolis Metropolitan Planning Organization, the Central Indiana Regional Transportation Authority and IndyGo.