Battle of the brands: Planners go back to drawing board after city slogan nixed

They thought they had a winner with The New Midwest. They even had the logo-a stylized "I"-all figured out. And a color palette. But then they hit a bump in the road. When Mark Miles became CEO of the Central Indiana Corporate Partnership in January, he joined the big group and said the slogan was a dud. At the least, he said, participants should run it by focus groups. They only had to run it by two before they realized...

 

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