Biz cards get creative: Smaller firms turning to bolder graphics to stand out

In the face of tough economic times, many small businesses are cutting back on advertising and canceling direct mailings as they tighten their financial belts. But some are still looking to stand out by jazzing up a basic: business cards. That's good news for local graphic design firms that specialize in business-card customization-an industry that generates an estimated $1.2 billion each year nationally. "Business has improved in this economic climate because creative cards are a cheap marketing tool," said Don...

 

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