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Brand Acceleration signs new client in North Carolina

IBJ Staff
February 13, 2010
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Indianapolis-based Brand Acceleration Inc. recently signed a deal to be the public relations agency of record for Stanley County Economic Development Commission in North Carolina. Brand Acceleration also has an office in Charlotte, N.C. Financial terms of the deal were not disclosed.

Brand Acceleration will start by developing a new Web marketing strategy for the organization, said the firm’s CEO, Jim Walton. The agency will provide strategic message development and creative services in an effort to position the Stanley County brand positively in the eyes of prospective employers, he added. Brand Acceleration and the EDC have jointly determined that the target audiences are professional site-selection consultants, corporate real estate executives, real estate developers and retail real estate professionals.

Brand Acceleration is a full-service marketing communications, public relations and brand-development firm that specializes in the areas of economic development, construction and real estate.

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  1. The $104K to CRC would go toward debts service on $486M of existing debt they already have from other things outside this project. Keystone buys the bonds for 3.8M from CRC, and CRC in turn pays for the parking and site work, and some time later CRC buys them back (with interest) from the projected annual property tax revenue from the entire TIF district (est. $415K / yr. from just this property, plus more from all the other property in the TIF district), which in theory would be about a 10-year term, give-or-take. CRC is basically betting on the future, that property values will increase, driving up the tax revenue to the limit of the annual increase cap on commercial property (I think that's 3%). It should be noted that Keystone can't print money (unlike the Federal Treasury) so commercial property tax can only come from consumers, in this case the apartment renters and consumers of the goods and services offered by the ground floor retailers, and employees in the form of lower non-mandatory compensation items, such as bonuses, benefits, 401K match, etc.

  2. $3B would hurt Lilly's bottom line if there were no insurance or Indemnity Agreement, but there is no way that large an award will be upheld on appeal. What's surprising is that the trial judge refused to reduce it. She must have thought there was evidence of a flagrant, unconscionable coverup and wanted to send a message.

  3. As a self-employed individual, I always saw outrageous price increases every year in a health insurance plan with preexisting condition costs -- something most employed groups never had to worry about. With spouse, I saw ALL Indiana "free market answer" plans' premiums raise 25%-45% each year.

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  5. http://www.abcactionnews.com/news/duke-energy-customers-angry-about-money-for-nothing

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