Code sharing may help ATA: But analysts say Southwest Airlines unlikely to favor chairman's international destinations

During ATA Holdings Corp.'s annual meeting in 2003, George Mikelsons told shareholders low-fare carriers must strike up alliances to weather the industry storm. He proposed code sharing that would allow passengers buying a ticket on ATA or a partner airline to fly on both and connect to potentially hundreds more destinations. Airlines would share the revenue. "If we don't act to regroup ourselves," ATA's chairman warned at the time, "we're going to be the Jonahs of aviation, swallowed by the...

 

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