Colts waiting list grows fast: Despite hot ticket sales, team makes big marketing push to ensure new stadium will be sold out

The Indianapolis Colts in early July will unleash its most aggressive marketing campaign ever-even though demand for tickets, club seats and corporate suites at its RCA Dome home exceeds supply. The push is all about the future. Billboards around the state will proclaim that those who want to see games in Lucas Oil Stadium when it opens in 2008 "better not wait until the dust settles," said Tom Zupancic, Colts senior vice president of sales and marketing. Some radio, television...

 

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