IBJOpinion

Crisis advice was dead-on

July 17, 2010
Keywords
Back to TopCommentsE-mailPrintBookmark and Share
IBJ Letters To The Editor

I want to thank you for your crisis tips in [Bruce Hetrick’s June 28 column]. You not only provided thoughtful commentary, you helped me win an argument with the hubby.

I too felt BP’s CEO must have really been off his rocker when he decided to go to a yachting event and wondered who was advising him on his PR strategy. My husband couldn’t see all the fuss. (“What’s he supposed to do? He can’t fix it himself, so what’s the big deal?”)

I just shook my head. Ah, my literally minded husband. It’s not always what’s real, but it is always what’s perceived. I have to wonder, though, if BP has some senior marketing or PR exec just begging [CEO Tony] Hayward to take their advice and do much of what you suggested in managing his profile and company’s image?

I guess we will never know now, though, because now he’ll always be remembered as the CEO “who went yachting while his company destroyed the Gulf Coast.” (Scary how a title can stay with you like that, isn’t it?)

____________
Crystal Grave
 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT