Diversity marketing gains steam in central Indiana: Ad agencies helping convey cultural revelancy
Ethnic or diversity marketing, once confined to major cities such as Dallas, New York and Los Angeles, is taking hold in Indianapolis.
"We have seen a gradual but growing response among clients to communicate to a multicultural audience," said Clyde Bodkin,
president of locally based Bodkin Associates Inc. "Not everyone is in the same place, but smart companies are finding culturally
sensitive, culturally relevant ways to communicate to their target markets." Diversity marketing is the fastest-growing sector
of Bodkin's 14-person...
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Can IBJ please stop referring to this property as "Kessler Mansion"? What a ridiculous title for the biggest, bloated, blight in our city. It's not a mansion. At best, it's an ideal site to shoot low-budget porn. Ahhh! Another business use!
Its stories like these that prove that a Ball State diploma is worth less than the paper that its printed on. A real institution of higher learning would have taken care of this long ago. No way should this crap be taught in a SCIENCE class.
It is such a shame that King Ballard has made Indianapolis into Chicago south with all of the rampant corruption.
How many of these 1,259 bills were actually heard and voted on on the floor vs how many were shot down in committee?
When a an arrogant young guy with essentially no experience and no qualifications for the job, was dropped into an Administrator position out of nowhere by his "mentor" in the Mayor's office things seemed fishy. Sometimes things are what they seem.