IBJOpinion

WEB REVIEW: E-mail sorting service brings sanity to your cluttered inbox

Back to TopCommentsE-mailPrint
Jim Cota

This morning, I opened my e-mail account to find 10 e-mails. Until about a week ago, I would have seen about 100.

Credit goes to a workhorse service called SaneBox (www.sanebox.com). But before you can fully understand how it might change your life forever, you need to understand the problem it solves.

For many of us, e-mail is both a blessing and a curse. I truly couldn’t do my job well without it, but all the things that make it so useful (fast, easy, works on my schedule, etc.) also make it easy to get out of hand. For example, on any given day, I get about 500 e-mails. Yes, I have filters created to automatically move certain things into folders. Yes, I have keyboard shortcuts set up to move, mark, delete, etc. But even after all the automatic stuff happens, I still have to manually deal with a few hundred, when only about 100 of them really need some sort of action.

Even a conservative estimate of 10 seconds per e-mail means I’m spending at least a half hour daily processing e-mail that’s essentially unimportant. Five hours a week, almost 300 hours a year. Folks, that’s about 7 weeks’ worth of lost productivity.

So last week, I started using SaneBox, which takes a little getting used to—primarily because you have to do so little for it to be effective. It works with most mail applications, and all you have to provide is your e-mail address and password.

SaneBox then creates folders in your e-mail account—things like SaneLater, SaneNews and SaneRemindMe. It begins to process your InBox to determine which of the mail you have is important (which it leaves in your InBox). Most of it—daily deal messages, newsletters, social media notifications, etc.—gets put into SaneLater. If you get a lot of “news”-related messages, they’ll go into SaneNews.

At this point, you are probably thinking about mistakes. Like you, I’m nervous that I’ll miss a message I really need to see. Spam folders are great, but you have to check them periodically for false positives, so I had similar concerns about SaneBox.

Apparently, the engineers at SaneBox had the same thought. So they integrated a digest into the system that you can configure to arrive as often as once an hour. I started with having it delivered every four hours, but I can tell you it isn’t necessary. When you get the digest, it prompts you to review the messages that have been auto-shunted into the SaneLater mailbox. If you find any false positives, simply move them where they belong. So far, I’ve had to move only a few.

Now, all of this is nice, even though most people could do the same thing by setting up really effective filters. But a few other features put SaneBox on my must-use list. The first two are reminders.

If you see a message that needs your attention but you want to delay it, you can just forward it to 2hours@sanebox.com (or 5minutes@sanebox.com or 10days@…). The message is immediately removed from your InBox and magically reappears at the time you specified.

The RemindMe function takes this feature one step further. Let’s say you’re working on a project with Todd, who occasionally lets things slip between the cracks. Currently, if you forward him something to work on, you have to remember to follow up with him to be sure it was finished. Now, with SaneBox, you can forward the message to Todd and send a copy to 1week@sanebox.com. At the time specified, if you haven’t received a response to Todd’s message, SaneBox will remind you to follow up. You may soon realize you need to fire Todd, but stuff will be getting done.

SaneBox costs about $5 a month, but you can try it free for a week. If you don’t like it (or you cancel your account), SaneBox automatically puts everything back just the way it was. I haven’t found anything else that works as well or as easily as SaneBox to streamline and optimize my e-mail work flow. I can’t recommend it more strongly.•

__________

Cota is creative director of Rare Bird Inc., a full-service advertising agency specializing in the use of new technologies. His column appears monthly. He can be reached at jim@rarebirdinc.com.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. these guys only skill was to steal from other's hard earned savings.

  2. I voted for him last time and it WAS the LAST time. He needed to to quit running around the world on useless trips, and giving our $$ away to sports teams. I'll vote for anyone but Ballard next time. BTW...we gave $40M to the Pacers and cannot even watch the games on TV.

  3. For the people concerned about traffic, you should know that mixed-use projects (like the one being proposed), actually allows for and encourages more people to walk and bike, thereby mitigating additional automobile traffic. If we continue to design and build suburban-type projects in the City (i.e. automobile-oriented projects), we are not offering anything different from what the suburbs offer, which means we will continue to lose jobs/people to the suburbs. The reason Broad Ripple is somewhat successful today is that people want to live in a place that offers the convenience of being able to walk/bike to restaurants, retail, nightlife, the Monon, etc. Why would you not want to support a project that is complimentary to what already makes the area desirable? The real argument with this project should be its lack-luster design and layout, not the density.

  4. It is unfortunate that there is a perception that celebrities validate an event. The Indy 500 stands on its own, especially for those coming in from out of town. It was always so disturbing to read the gushing descriptions of Ashley Judd threaded throughout the local coverage. Very happy that era is at an end.

  5. Good ole' Obamacare. Thanks liberals and those who didn't bother to vote.

ADVERTISEMENT