Earth Fare grocery replacing Borders at Hamilton Town Center

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An upscale supermarket chain focused on natural and organic products is taking the former Borders bookstore space at Hamilton Town Center in Noblesville.

Earth Fare, an Asheville, N.C.-based chain that calls its 25 stores in the Southeast and Midwest "healthy supermarkets," plans to open late this year in the 23,200-square-foot space that has been vacant since Borders' bankruptcy liquidation last year.

The store will be the first in Indiana for the privately held chain, which has four stores in Ohio and one coming soon in Kentucky.

Store offerings will include fruits and vegetables, sustainably caught seafood, more than 250 varieties of artisan and farmstead cheeses, and a broad selection of beer and wine, the company said in a statement. Earth Fare stores also include salad, soup and sushi bars, along with a scratch bakery.

The chain says it does not stock any products with high-fructose corn syrup, hydrogenated or partially hydrogenated oils, artificial colors, preservatives, antibiotics or bleached flour.

The Hamilton Town Center space is the second of six vacant Borders locations in central Indiana to land a new tenant, after the one at Castleton Square Mall. The fashion retailer Forever 21 is taking that space.

IBJ reported in February that an organic grocery concept was negotiating with mall manager Simon Property Group Inc. to take the space at Hamilton Town Center.


  • Coming Soon
    It is now on Earth Fare's website. :)
  • So happy
    I am so excited for this to open! I currently have to travel pretty far to get my organic goods, but not anymore :)
  • Coming soon
    Earth Fare's website does list it as "coming soon" to Noblesville, IN. Not sure why they would put that on their site if it wasn't a finalized deal!?
  • Happy for ya, but...
    Really, that's great news for everyone living in Noblesville. It would just be nice to get some expanded grocery options in Center Township. I guess the City of Indianapolis' urban renaissance has yet to win over the specialty grocers.
  • oops....
    well, I commented on Earth Fares facebook page and they say they plan on doing this, but the deal is NOT final. Little too soon IBJ. We could start a petition! We need that there badly!
  • Carmel Next?
    Hasn't Carmel talked about re-doing the former CVS store on Range Line Rd for an unnamed new specialty grocer?
    So happy! finally!!!!!
  • So excited!
    I am so happy to hear this. Exactly what I have been waiting for!
  • New Grocery
    What good news..been asking for one for a couple years...just great news
  • Good for them
    Now if we could only get something to fill the old Borders downtown. I'm amazed that a space on ground floor at the exact center of downtown sits empty to this day.

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