UPDATE: New product, services drive ExactTarget growth plans

Back to TopCommentsE-mailPrintBookmark and Share

A new product roll-out and increasing demand for client services will drive ExactTarget's growth over the next five years, CEO Scott Dorsey said Tuesday morning.

"It's really across the board, but I would say it's driven by investment in product-technology and services," Dorsey said after his firm announced that it would add 500 employees and invest $45 millionin technology and infrastructure through 2015.

ExactTarget, which develops e-mail marketing software, has been growing rapidly in recent years. It employs 580 in Indiana and more than 750 worldwide.

In September, the company rolled a test version of its latest software called the "interactive marketing hub," which allows clients to launch marketing content for e-mail, social media and mobile applications from a single source. Dorsey said several clients are testing it, and he expects the broader market to take it up in the first quarter of 2011.

One of ExactTarget's major clients is the national online marketing phenom Groupon, which notifies customers of its daily deals through e-mail. Dorsey said ExactTarget's recent growth doesn't directly correlate to its relationship with Groupon, "but they're an exciting organization to work with and a very strategic client. Their business relies heavily on our platform."

ExactTarget occupies office space in three different downtown buildings. Dorsey said the company will take up more space, possibly in those buildings, as it adds employees. The jobs will be in software development, engineering and back-office functions, as well as "a lot" in professional services, Dorsey said.

"Clients want help optimizing e-mail, mobile and social programs," he said.

The expansion is ExactTarget's third in three years. The company said in 2007 that it would add 90 employees in Indianapolis. Then, in 2008, it said it would open a new technology center, adding 300 jobs.

The Indiana Economic Development Corp. offered ExactTarget up to $11 million in performance-based tax credits and up to $225,000 in training grants based on the company's latest job-creation plans.  The city of Indianapolis and Develop Indy will support a property-tax abatement request for ExactTarget before the Metropolitan Development Commission.

Earlier this month, ExactTarget launched its Pacific Northwest Services Center in Bellevue, Wash., and in August, the company launched its Asia Pacific operations following the acquisition of mPath Global in Sydney and Melbourne. 

ExactTarget announced the acquisition of San Francisco-based Twitter platform CoTweet in March, and launched a new international division in London in September 2009 following the acquisition of its U.K.-based reseller Keymail Marketing.

Indiana Gov. Mitch Daniels joined executives at the firm for the morning announcement.

"ExactTarget's business continues to grow internationally, now with offices on two more continents, yet the company maintains the bulk of its employment and investment in its home state of Indiana," Daniels said in a prepared statement. "This company is proof of the strength of our state's entrepreneurial capital, business climate and work force, and we are so proud to see them surpass every goal they set."


Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?