Fine-tuning a business strategy: Local violinmaker finds success by raising prices

F ine-tuning a business strategy Local violinmaker finds success by raising prices John Welch made a counterintuitive business decision two years ago. The violin business was in decline. Asian manufacturers were turning out high-quality stringed instruments for a fraction of the price of their American competitors. Welch decided to swim against the current. He raised prices. "We realized the only way to compete with the Chinese was to improve our quality," said Welch, CEO of Indianapolis-based Sofia Violins. "We realized...

 

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