Firm finds direct approach pays off: Marketing Informatics, part of hot industry, sees revenue rise by $28 million in 3 years

Bob Massie came to Indianapolis in 1985 to preach the Word of God. Twenty-one years later, he's spreading the messages of Indiana businesses, not from a pulpit, but through direct-mail advertising. Massie is shepherding a fastgrowing flock of clients. His company's revenue has grown from $1.86 million in 2003 to a projected $30 million this year. The growth of Massie's firm, Marketing Informatics, reflects the growth of the industry. Directmail advertising is growing more than 15 percent annually, according to...

 

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