Hendricks Regional Health out to make name for itself: Hospital on promotional push in fast-growing county Growth spurs advertising

When the former Hendricks Community Hospital underwent a name change in 2003, executives embarked on an ambitious advertising campaign to promote the new moniker. Two years later, the modified Hendricks Regional Health has yet to abandon its marketing blitz, although the message has changed. The hospital is wrapping up a year-long promotional push, mainly to alert newcomers to fast-growing Hendricks County of the center's existence, and will launch a follow-up campaign in the summer. Its efforts to muster additional name...

 

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