Indiana launches $250K ad blitz for Illinois businesses

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State and local officials in northwest Indiana are investing $250,000 in an advertising campaign to lure Illinois businesses across the state line.

They say billboards and television and print ads will appear across Illinois and target that state's personal and corporate tax increases, The Times of Munster reported Tuesday. The move coincides with the Indiana Economic Development Corp.'s "Illinnoyed by Higher Taxes" initiative.

Indiana Commerce Secretary Mitch Roob said the campaign's website already has generated 2,000 unique visits.

Illinois Gov. Pat Quinn signed into law last month increases in that state's personal income tax from 3 percent to 5 percent and corporate tax rate from 4.8 percent to 7 percent.

Indiana legislators have suspended tax increases except for a proposed hike in the state's unemployment insurance tax.


  • Marcus is right
    You can put lipstick on a pig but its still a pig. Indiana can lower business taxes all it wants but people have to want to live here.

    I have several friends actively seeking employment in Chicago (yes despite the higher taxes) because they are fed up with this state and the direction its headed. As a gay Hoosier, I am seriously considering the same thing and I've lived here my whole life and never thought I'd say that but sometimes the grass IS greener on the other side.
  • The other side...
    Illinois has started to fire back at these attempts to take jobs and investment. When the legislature passed the gay marriage amendment and the immigration bill, the Chicago media (which usually ignore Indiana altogether) made much ado about Indiana's intolerance towards minorities. I tend to agree. Indiana can't invite business with one hand and promote intolerance on the other.

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