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Indy Fashion Time signs primary sponsor for fashion week competition

 IBJ Staff
April 30, 2011
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Arts & Entertainment, etc., Events
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On The Beat Industry News In Brief

Local fashion organization Indy Fashion Time has secured Missouri-based sewing machine manufacturer Baby Lock USA as primary sponsor for its fourth annual fashion competition. Competition winners will receive a Baby Lock sewing machine in addition to cash prizes.

IFT Week, which begins May 31 with a fashion show on the Indianapolis Canal Walk, includes a youth fashion challenge for high school junior and senior student designers and a finale fashion competition.

“We’re excited to be involved in IFT Week because it exposes our product to the fashion designer end of the business, since we’re already popular among crafters and quilters,” said Steve Jeffrey, president of Baby Lock USA.

IFT Week organizer Dlang Ferguson approached Baby Lock as a sponsor because she uses their product.

“I know how much a product like Baby Lock can benefit local designers in their careers,” she said.

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