Insurers thinking younger: Healthy, uninsured and 20? WellPoint, Golden Rule, others would like to sell you a policy

WellPoint Inc. and other insurers think they've found a hot new market-offering high-deductible individual health insurance policies to uninsured people who are young and healthy. It's a market insurers historically may have overlooked, based on the misconception that uninsured people are poor and in bad health, said Dana McMurtry, vice president of health policy and analysis at WellPoint. Nationally, more than half the 45 million uninsured earn more than $25,000 a year and more than one-quarter top $50,000 annually, according...

 

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