Marketing firm targets tech types: Seven-figure deal shows DGS' diversification is working

When DGS Marketing Engineers signed a blockbuster deal this September with one of the nation's largest industrial chemical companies, owners of the ad agency knew making their micro-niche just a little broader was going to pay big dividends. The local marketing and advertising agency recently decided to step outside its super-specific niche of working with companies that make machine tools to target companies working in just about any technical field. "This is a specialized advertising field that goes beyond mere...

 

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