Pacers gain traction with fans, sponsors: But Ron Artest's return presents a marketing challenge

Pacers average attendance jumped from 16,558 last year to 16,995 this season. While it appears to be a small difference, it's almost twice the percentage increase league-wide, and it pushed Pacers attendance higher than anytime since the 17,889 average in the second season in Conseco Fieldhouse. Capacity is 18,345. The Pacers enjoyed a slight attendance spike after Reggie Miller announced his retirement in February. But interest was already bubbling as the team was in the midst of an unlikely playoff...

 

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