Report: ExactTarget mulling 200-person Atlanta office

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Indianapolis digital marketer ExactTarget Inc. is considering creating a 200-employee regional headquarters in Atlanta, the Atlanta Business Chronicle reported Thursday.

An unnamed source told the publication that the office would be the company’s largest operation outside of Indianapolis. The company also considered Chicago and Charlotte, N.C., for an expansion, according to the newspaper.

A spokeswoman for 1,600-employee ExactTarget declined to comment on the matter. Atlanta economic development officials did not immediately respond to voice mails from IBJ Friday morning.

The reach into Georgia would follow ExactTarget’s $95.5 million purchase last year of Atlanta-based marketing automation firm Pardot LLC.

ExactTarget also snagged iGoDigital in Indianapolis for $21 million last year. The deals have helped make the company an attractive buyout target, analysts believe.

The company has invested heavily in its own growth over the past year, choosing to take net losses in the short term so it can focus on research and development and expanding its operations.

ExactTarget announced Thursday that it would open an office in Singapore. A spokeswoman would not provide the cost of the expansion or how many people would work there. The firm also has international offices in France, Germany, Sweden, Brazil, Australia and the United Kingdom, and domestic offices in New York City, San Francisco and Seattle.

Proceeds from its $161 million initial public offering in March 2012 have offset some of the growth costs.

The stock has since struggled to gain momentum. Shares closed Thursday at $20.06 apiece, down more than 18 percent from a year earlier. But the company’s analysts have high expectations for the stock’s performance after a full year of trading.


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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.