Report: ExactTarget mulling 200-person Atlanta office

Back to TopCommentsE-mailPrintBookmark and Share

Indianapolis digital marketer ExactTarget Inc. is considering creating a 200-employee regional headquarters in Atlanta, the Atlanta Business Chronicle reported Thursday.

An unnamed source told the publication that the office would be the company’s largest operation outside of Indianapolis. The company also considered Chicago and Charlotte, N.C., for an expansion, according to the newspaper.

A spokeswoman for 1,600-employee ExactTarget declined to comment on the matter. Atlanta economic development officials did not immediately respond to voice mails from IBJ Friday morning.

The reach into Georgia would follow ExactTarget’s $95.5 million purchase last year of Atlanta-based marketing automation firm Pardot LLC.

ExactTarget also snagged iGoDigital in Indianapolis for $21 million last year. The deals have helped make the company an attractive buyout target, analysts believe.

The company has invested heavily in its own growth over the past year, choosing to take net losses in the short term so it can focus on research and development and expanding its operations.

ExactTarget announced Thursday that it would open an office in Singapore. A spokeswoman would not provide the cost of the expansion or how many people would work there. The firm also has international offices in France, Germany, Sweden, Brazil, Australia and the United Kingdom, and domestic offices in New York City, San Francisco and Seattle.

Proceeds from its $161 million initial public offering in March 2012 have offset some of the growth costs.

The stock has since struggled to gain momentum. Shares closed Thursday at $20.06 apiece, down more than 18 percent from a year earlier. But the company’s analysts have high expectations for the stock’s performance after a full year of trading.


Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.