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Rob Reiner film to premiere in Indianapolis

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Noted director Rob Reiner will be at Hilbert Circle Theatre in Indianapolis Aug. 2 for the premiere of his latest film, "Flipped."

The big-screen debut will be hosted by Heartland Truly Moving Pictures, the local organization that promotes movies with uplifting messages through its October film festival and with the Truly Moving Pictures marketing program.

The screening begins at 7 p.m., but earlier that day, Reiner will be on hand for a "major announcement related to films such as 'Flipped,'" according to a news release from Heartland.

Heartland CEO Jeffrey Sparks said his organization went after the premiere of "Flipped" in order to generate attention for the announcement. He declined to divulge details.

Castle Rock Entertainment and Warner Bros. Pictures—as well as Reiner—chose to debut the film in Indianapolis, Sparks said, because they decided Heartland was the best fit for the PG-rated film, which is described as a "coming-of-age romantic comedy."

"It truly is an affirmation of Heartland," Sparks said in an interview Thursday from Los Angeles.

The Truly Moving Pictures program will gain exposure because its logo will appear on the official "Flipped" poster, and already is embedded in the movie trailer, which is available online.

Sparks said the Truly Moving Pictures jury gave its seal of approval to "Flipped" before he made his pitch to studio executives. Heartland is developing curriculum around the movie that youth organizations can use in after-school programs.

Tickets for the premiere are $25 and go on sale June 30 at trulymovingpictures.org and the Hilbert Circle Theatre box office. The event includes a question-and-answer session with Reiner and cast members.

The movie opens in limited release on Aug. 6 and nationwide on Aug. 27. The screenplay, co-written by Reiner and Andrew Scheinman, is based on the novel by Wendelin Van Draanen. Reiner also produced the film with Alan Greisman. 

The Heartland Film Festival runs Oct. 14 through Oct. 23.

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  1. PJ - Mall operators like Simon, and most developers/ land owners, establish individual legal entities for each property to avoid having a problem location sink the ship, or simply structure the note to exclude anything but the property acting as collateral. Usually both. The big banks that lend are big boys that know the risks and aren't mad at Simon for forking over the deed and walking away.

  2. Do any of the East side residence think that Macy, JC Penny's and the other national tenants would have letft the mall if they were making money?? I have read several post about how Simon neglected the property but it sounds like the Eastsiders stopped shopping at the mall even when it was full with all of the national retailers that you want to come back to the mall. I used to work at the Dick's at Washington Square and I know for a fact it's the worst performing Dick's in the Indianapolis market. You better start shopping there before it closes also.

  3. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  4. If you only knew....

  5. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

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