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Slingshot SEO names tech veteran its CEO

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Jay Love, one of central Indiana’s most successful information technology entrepreneurs, is returning to Indianapolis to lead Slingshot SEO, a growing search engine optimization firm.

The company announced the appointment Monday morning.

Love co-founded software firm eTapestry in Indianapolis in 1997 and sold the company in August 2007 to Charleston, S.C.-based Blackbaund Inc. for $24.8 million. Love remained in charge of the eTapestry division until he left in June 2010 to become CEO of Baltimore-based software company Social Solutions.

Slingshot SEO has 75 employees and more than 150 clients nationwide. In May, the company announced that it plans to add 114 workers by 2013. The state pledged up to $1.15 million in performance-based tax credits toward its expansion.

“The company is expanding rapidly, making hires and landing new enterprise clients daily,” Love said in a prepared statement. “The opportunity to be part of that, and help shape the company’s next chapter, was too enticing to turn down.”

Slingshot co-founders Kevin Bailey, Aaron Aders and Jeremy Dearringer will remain involved in the company’s daily operations and will continue serving in full-time executive positions.The company had been operating without a CEO.

Love, a Delaware county native, is a former chairman of TechPoint and was founding chairman of NPower Indiana, a not-for-profit that helps other not-for-profits with their technology needs.


 

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  1. Great article and post scripts by Mike L (Great addition to IBJ BTW). Bobby's stubborn as a mule, and doubt if he ever comes back to IU. But the love he would receive would be enormous. Hope he shows some time, but not counting on it.

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  4. Jim, your "misleading" numbers comment is spot on. This is the spin these posers are putting on it. News flash, fans: these guys lie. They are not publicly traded so no one holds them accountable for anything they say. The TV numbers are so miniscule to begin with any "increase" produces double digit "growth" numbers. It's ridiculous to think that anything these guys have done has awakened the marketplace. What have they done? Consolidate the season so they run more races on consecutive weekends? And this creates "momentum." Is that the same momentum you enjoy when you don't race between August and March? Keep in mind that you are running teams who barely make ends meet ragged over the summer to accomplish this brilliant strategy of avoiding the NFL while you run your season finale at midnight on the East Coast. But I should not obfuscate my own point: any "ratings increase" is exactly what Jim points to - the increased availability of NBC Sports in households. Look fans, I love the sport to but these posers are running it off a cliff. Miles wants to declare victory and then run for Mayor. I could go on and on but bottom line for God's sake don't believe a word they say. Note to Anthony - try doing just a little research instead of reporting what these pretenders say and then offering an "opinion" no more informed than the average fan.

  5. If he's finally planning to do the right thing and resign, why not do it before the election? Waiting until after means what - s special election at tax payer expense? Appointment (by whom?) thus robbing the voters of their chance to choose? Does he accrue some additional financial advantage to waiting, like extra pension payments? What's in it for him? That's the question that needs to be asked.

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