Relevance Inc., formerly known as Slingshot SEO, had about 100 employees in 2011. This week, it laid off eight of its nine full-time employees and shut down its flagship operation.
Read MoreAfter Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
Read MoreA half-dozen Indiana companies were ranked in the top 500 in Inc.'s annual list of the the nation's fastest-growing private companies, but only two are from Indianapolis.
Search-engine optimization remains part of Slingshot SEO’s name. But one of the region’s fastest-growing tech companies is abruptly shifting strategy—in part because changes by Google have undercut its core business.
Slingshot SEO Inc., a fast-growing Internet marketing firm that made a job-creation deal with the state in 2011, said Monday that it was eliminating about 15 percent of its work force—or roughly 15 employees.
Focus on what you do best and get to know your partners’ strengths and weaknesses, Kevin Bailey, a co-founder of Slingshot SEO, told attendees of the TechPoint summit this month.
Jay Love, who co-founded and sold software maker eTapestry for $24.8 million in 2007, will return to Indianapolis to lead the growing search engine optimization firm.
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
Slingshot, a search engine optimization firm, plans to add at least 100 jobs by 2013.
Indianapolis-based Slingshot SEO Inc., founded by three friends from Zionsville High School, plans to expand operations in Indianapolis, adding 114 more employees by 2013, economic development executives announced Friday morning.
With $1.3 million in annual sales, Indianapolis-based Slingshot generates enough cash to fund its own growth—and turns away about half of its prospective clients, all of whom want to get their websites to pop up high on the first page of Google search results.
