IBJNews

Super Bowl XLVI: hometown affair without hometown team

Back to TopCommentsE-mailPrintBookmark and Share

Stats about Super Bowl souvenir sales say a lot about this year's festivities in Indianapolis.

New York Giants gear outsold New England Patriots apparel by a factor of eight at more than a dozen shops operated by locally based MainGate Inc.

But the top seller by a mile, outselling the Super Bowl teams combined: Indianapolis-specific gear, sold primarily to Hoosiers. MainGate's sales at shops at Greenwood Park and Castleton Square malls were more than 100 percent ahead of expectations, outperforming even downtown outposts.

This was a hometown Super Bowl even though there would be no hometown team on the field.

"There are Colts jerseys everywhere," New Yorker Doug Cifu said to no one in particular Sunday morning as he walked around Monument Circle with his wife, Melissa, son Daniel and daughter Rachel.

The Giants fans were impressed with the turnout of locals and described the festivities as "very well organized."

Super Bowl merchandise sales in Indianapolis this week are “at least 20 percent ahead of projections,” MainGate CEO Dave Moroknek said. MainGate is selling everything from $1,200 NFL-monogrammed handbags to more mundane $25 T-shirts and $30 sweatshirts.

“We’ve all been surprised by the turnout of Hoosiers supporting this event,” Moroknek said. “Not only have they come out in force, they’ve been active buyers, and the proof is in our sales numbers.”

Moroknek wouldn’t say how much revenue MainGate brought in from Super Bowl business this week, but sports business experts expect more than $15 million in Super Bowl merchandise to be sold in Indianapolis, representing about 10 percent of total Super Bowl spending here.

Davis Meyer, a Chicago-based businessman who has sold goods at the last 11 Super Bowls, thinks early sales estimates may be off—in a good way.

“My sales this year are 35 percent better than they were last year and better than at any Super Bowl in the last decade,” Meyer said. “Part of that is the way the city set up its downtown, but I’ve also sold just a ton of stuff to locals who have no intention of going to the game but are coming down here to enjoy the atmosphere.”

Scott Walters, a Fedex aircraft maintenance technician, parked at IUPUI on Sunday and walked for several miles all around downtown, just to take it all in. It was his fourth trip to do nothing more than to soak up the Super Bowl atmosphere.

"You gotta come down and see it all," said Walters, 43, who sported a Peyton Manning jersey. "The whole downtown might as well be Super Bowl Village."

Meyer said items with Indianapolis’ name on it were among his best sellers.

Bob Tenbarge, 51, is one of the Hoosiers who came downtown, traveling from Evansville with his wife, Dava, 44, and their 18-year-old daughter Devon. They arrived Thursday and are staying through Sunday night.

“Are you kidding me? This is maybe a once-in-a-lifetime opportunity,” Tenbarge said. “We’ve spent a lot of time just hanging out at the Circle and in the Super Bowl Village taking it all in.”

Tenbarge’s 19-year-old son, Weston, a sophomore at IUPUI, has been to the Super Bowl Village every night since it opened Jan. 27.

“I went to the Jimmy Fallon show, the Carrie Underwood and Steven Tyler concert and everything else I could,” Weston Tenbarge said. “It’s like a huge party every night in your own backyard. How can you not go?”

The only problem the Tenbarges had was while trying to attend the LMFAO concert on Friday night.

“The crowd was too much,” Bob Tenbarge said. “I had to put my daughter in front of me. I thought she might get trampled. But everything else has been awesome.”

None of the Tenbarges will be going to the game. They thought the experience was so worthwhile, they pulled their daughter out of school for two days to enjoy the festivities.

Greg Alexander, who lives about 14 miles north of Louisville, came up early Sunday morning with his girlfriend, Karen Weber. They were lucky enough to score two tickets to the game.

Alexander is a Colts fan, but he wasn’t about to miss this Super Bowl.

“Come on, this is in my home state,” he said. “How often do you get to see that?”

When Alexander goes to Colts games, he usually arrives a little less than two hours before kickoff. On Sunday, he arrived 10 hours ahead of gametime.

The first thing he did was buy a $25 Super Bowl sweatshirt with Indianapolis played up prominently.

‘I’m not a fan of either of these teams; I’m a fan of this city and state,” Alexander said. “There’s no place like home. There’s no place like Indiana.”

Employees at Indianapolis Colts Grille tried to make Patriots fans feel welcome this morning, but few ventured in. Its customers were mostly Colts and Giants supporters.

A request for Pats fans to cheer was greeted by a quick chorus of boos, said waitress Hannah Gerber.

On Monument Circle, Indianapolis residents James and Karen Railing brought their Newfoundland dog Moses to mingle with the throng of people Sunday.

They take him to nursing homes to provide therapy for the elderly and also to Colts home games to put a smile on fans’ faces. Moses, decked out in a Colts scarf, was headed home well before the game started.

So was Sam King and his four children, all playing violins on the Circle. The two boys and two girls, ranging in age from 7 to 12, weren’t profiting from their musical skills, however, like several others in the area.

Instead, the Heritage Christian School students were raising money for a mission trip to help the homeless in Milwaukee. They traveled downtown four times to play and had done well, their dad said, although he declined to say how much they had raised.

____

IBJ reporter Scott Olson contributed to this story.

ADVERTISEMENT

  • Be Proud
    Congratulations to the Super Bowl Organization Committee, all of the volunteers, and every business that benefited from this wonderful experience. Everyone involved in this success story should be very proud.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!

ADVERTISEMENT