Allison Melangton and her Super Bowl Host Committee staff helped turn a one-day football game into a 10-day celebration that attracted 1.1 million people downtown and millions in visitor spending. But with the game over, Melangton, doesn’t know where her own career path will lead.
Lucas Oil Stadium was the first NFL venue designed and built specifically to host the Super Bowl, and early reviews from its big test on Sunday were encouraging.
Indianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting Hoosiers' enthusiasm for this year's festivities.
There’s no doubt the Super Bowl crowds showered Indianapolis with cash all week. The question is, how much of it will stick after the big game is over? And how much will it mean to Indianapolis’ economy?
Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle its way into a regular Super Bowl rotation.
City leaders are working feverishly to maximize Indianapolis’ week in the Super Bowl spotlight, hoping to brand the Circle City in the minds of convention and leisure travelers as a place to return and spend hundreds of millions of dollars over the next decade.
NFL officials on Monday said they plan to expand Lucas Oil Stadium’s capacity to 68,000 during the Feb. 5 event in Indianapolis. Capacity for Colts games is typically 63,000.
While many of the local companies scoring a Super Bowl windfall predictably will be hotels, restaurants and retail outlets, there will be a cadre of more unlikely winners from one of the world’s biggest sporting events.
Downtown businesses that are not in tourist-dependent industries are girding for Super Bowl weekend, hoping their spot in the big game’s storm shadow brings only a light dusting of logistical, scheduling and personnel hassles.
The city’s biggest event of the year will be run almost entirely by an army of volunteers. Some 8,000 volunteers are helping to execute the preparations for the Super Bowl, which is expected to draw 150,000 visitors.
Prepare to have fun. The festivities begin soon.