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ExactTarget suffers smaller loss on record sales

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Marketing e-mail marketer ExactTarget Inc. suffered a dramatically lower third-quarter loss than a year ago on record-high revenue, the company announced Thursday afternoon.

The Indianapolis-based  company lost $721,000, or 1 cent per share, compared with a net loss of $22.3 million, or $2.55 per share, in the same quarter of 2011.

Revenue rose 35 percent, to $74.7 million, up from $55.1 million in the prior-year quarter. The company has had 47 straight quarters of revenue growth.

ExactTarget said non-U.S. sales of $14 million were 80 percent higher than a year ago.  Meanwhile, recurring subscription revenue of $57.9 million rose 36 percent.

ExactTarget lifted its full-year revenue guidance to the range of $287 million to $288 million, an increase over prior guidance of $277 million to $280 million. The company expects to lose $12 million to $13 million, an improvement over previous predictions.

Shares in ExactTarget fell 2 percent, or 43 cents per share, Thursday, to $20.74.

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  • Poorly written headline
    Is "suffer" the correct term to use when their loss was dramatically lower, down from $22 million? 35% revenue growth is industry leading in a down economy. 47 straight quarters of growth doesn't sound like suffering to me. And their market is rapidly developing. The losses they are "suffering" is due to the strategic investment in infrastructure and people during the past 3-4 years to be a leader in their rapidly developing market. Take out non-cash items (Stock Comp, Depreciation) and operations are generating profit of $16 million profit YTD (compared to a loss of $900k in the same prior period). ET is a home-town company hiring hundreds of hoosiers...apparently this home-town publication didn't take the time to shed proper light on the incredible financial results for the quarter.

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