IBJNews

Heartland nearing $12.5 million fundraising goal

Back to TopCommentsE-mailPrintBookmark and Share

Heartland Truly Moving Pictures, whose annual film festival in Indianapolis opens Thursday, has surpassed the $10-million mark and hopes to hit its fundraising goal of $12.5 million by the end of next year.

Heartland CEO Jeffrey Sparks publicly announced the campaign, dubbed “One Film Can,” at last year’s festival. Funds from the drive will be used to expand its national outreach, and educate filmmakers and major Hollywood studios about the benefits of creating movies that emphasize the “best of the human spirit.”

The annual Heartland Film Festival awards $150,000 in cash prizes each year to independent filmmakers. With the campaign, however, the organization is looking to raise the profile of all its programs.

Heartland actually started the fundraiser in January 2008 and had already raised $7.9 million at the time of the announcement last October.

In the year since, the not-for-profit had raised an additional $2.3 million as of Aug. 31, the most recent date in which a figure was available, taking Heartland’s total to $10.2 million.

Heartland CEO Jeffrey Sparks is confident his organization can raise another $2.3 million by the end of 2012 to achieve the goal.

“We’re getting a lot closer, so I’m thrilled,” he said. “The fact that we’ve made it beyond what most festivals do gives people a real feeling that we’re going to be around for a while.”

Heartland Truly Moving Pictures this year is celebrating its 20th anniversary. The organization was founded in 1991 and operates on an annual budget of about $1.8 million.

Johnson Grossnickle and Associates in Greenwood is advising Heartland on its campaign, which is performing well despite the challenges of the economy, said Ted Grossnickle, its founder and senior consultant.

“Heartland has really done a nice job in getting its story and its mission known to many more people in the last five years who hadn’t known about it before then,” he said.

Leading donors to the fundraising campaign include the Allen Whitehill Clowes Charitable Foundation, LaRita and Leland Boren and the Glick Fund. Campaign chairs are Bart and Amy Peterson and Tom and Jenny Godby.

Apart from an endowment for the film festival’s cash prizes, the money will go to the organization’s operating budget.

--$1.85 million to the Heartland Institute;

--$2.5 million to build the grassroots membership base;

--$2.3 million to increase national and local fund-raising capacity.

--$2.7 million on national advertising and marketing for the Truly Moving Picture Program.

Of the $10.2 million raised so far, however, nearly $1.4 million has been endowed to Heartland to be used over several years.

“The downside to an endowment gift is a lot of money comes in that you can’t touch,” Sparks said. “The better news is that the money’s going to be there, and it’s going to sustain the organization a lot longer.”

Nearly 130 films will be screened at this year’s festival, with five chosen to vie for a $100,000 grand prize. This year’s festival runs from Thursday through Oct. 22.

Heartland has awarded $2.3 million in cash prizes over its 20-year history.

 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

ADVERTISEMENT