IBJNews

Heartland nearing $12.5 million fundraising goal

Back to TopCommentsE-mailPrintBookmark and Share

Heartland Truly Moving Pictures, whose annual film festival in Indianapolis opens Thursday, has surpassed the $10-million mark and hopes to hit its fundraising goal of $12.5 million by the end of next year.

Heartland CEO Jeffrey Sparks publicly announced the campaign, dubbed “One Film Can,” at last year’s festival. Funds from the drive will be used to expand its national outreach, and educate filmmakers and major Hollywood studios about the benefits of creating movies that emphasize the “best of the human spirit.”

The annual Heartland Film Festival awards $150,000 in cash prizes each year to independent filmmakers. With the campaign, however, the organization is looking to raise the profile of all its programs.

Heartland actually started the fundraiser in January 2008 and had already raised $7.9 million at the time of the announcement last October.

In the year since, the not-for-profit had raised an additional $2.3 million as of Aug. 31, the most recent date in which a figure was available, taking Heartland’s total to $10.2 million.

Heartland CEO Jeffrey Sparks is confident his organization can raise another $2.3 million by the end of 2012 to achieve the goal.

“We’re getting a lot closer, so I’m thrilled,” he said. “The fact that we’ve made it beyond what most festivals do gives people a real feeling that we’re going to be around for a while.”

Heartland Truly Moving Pictures this year is celebrating its 20th anniversary. The organization was founded in 1991 and operates on an annual budget of about $1.8 million.

Johnson Grossnickle and Associates in Greenwood is advising Heartland on its campaign, which is performing well despite the challenges of the economy, said Ted Grossnickle, its founder and senior consultant.

“Heartland has really done a nice job in getting its story and its mission known to many more people in the last five years who hadn’t known about it before then,” he said.

Leading donors to the fundraising campaign include the Allen Whitehill Clowes Charitable Foundation, LaRita and Leland Boren and the Glick Fund. Campaign chairs are Bart and Amy Peterson and Tom and Jenny Godby.

Apart from an endowment for the film festival’s cash prizes, the money will go to the organization’s operating budget.

--$1.85 million to the Heartland Institute;

--$2.5 million to build the grassroots membership base;

--$2.3 million to increase national and local fund-raising capacity.

--$2.7 million on national advertising and marketing for the Truly Moving Picture Program.

Of the $10.2 million raised so far, however, nearly $1.4 million has been endowed to Heartland to be used over several years.

“The downside to an endowment gift is a lot of money comes in that you can’t touch,” Sparks said. “The better news is that the money’s going to be there, and it’s going to sustain the organization a lot longer.”

Nearly 130 films will be screened at this year’s festival, with five chosen to vie for a $100,000 grand prize. This year’s festival runs from Thursday through Oct. 22.

Heartland has awarded $2.3 million in cash prizes over its 20-year history.

 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Yes sir keep cashing those 300K a year checks direct to IMS, while millions disappear from the teams like Rahal's. Guess there wasn't enough ka- ching going around to keep Sarah Fisher in business without their "merger". LOL._____.Meanwhile back in Realville the series with the "best racing in the world" drew what appeared to be about 5000 live spectators ( and probably 1500 of those Target "freebies", and was beaten in the ratings by a series that reportedly consists of "parades" and aired while most people are still sleeping. That will generate those big ka-chings for sure. :-). But, hey, as long as the Speedway gets the cash who gives a damn about the teams?

  2. Welcome to PETERSON LOAN AGENCY Company (A Personalized Service for All Your Financial Needs) We, Liberal Investment Company Providers offers loan at a very low interest rate of 2%, we offer Personal loans, Debt Consolidation Loan, Venture Capital, Business Loan, Educational Loan, Home Loan, and Loan for any reason and urgent needs!. with a maximum duration of 30 years. Have you been turned down by your bank? Do you have bad credit? Do you have unpaid bills? Are you in debt? Do you need to set up a business? Worry no more as we are here to offer you a low interest loan. Our loan ranges from $5,000-USD (Five Thousand US dollars) to $50, 000,000.00.(Fifty Million US dollars). We also lend in USA DOLLARS EURO and POUNDS ! Fill in this form and forward it to our email: PETERSONLOANAGENCY@GMAIL.COM 1. Your Full names:_______ 2. Contact address:_______ 3. Country Of Residence:______ 4. Loan Amount Required:________ 5. Duration:_____ 6. Gender:_____ 7. Occupation:________ 8. Monthly Income:_______ 9. Date Of Birth:________ 10.Telephone Number:________ 11. Purpose of loan:_________ Yours In Service, MR PERRY, PETERSONLOANAGENCY@GMAIL.COM

  3. If I could actually get the prices...I would do this on my own. We need laws that force provides to publish the costs they will charge. Everyone else gives you the price in advance...except hospitals.

  4. I was under the impression that fencing is not allowed on a front yard and that on a corner, both sides are considered "front" yards, therefore can't be fenced without a variance. Also impedes the visibility for drivers at the intersection. Am I understanding this correctly? Might be why a fence was not included in the plans and a request for a variance will have to be made?.

  5. I was a big fan of Cowards and Carrots, which I got a chance to see at the show. It's currently on Kickstarter, but the designer also put out What's He Building in There last year, which got a fair amount of buzz.

ADVERTISEMENT