MillerWhite Marketing nabs Indiana State job

Back to TopCommentsE-mailPrintBookmark and Share
On The Beat Industry News In Brief

Indiana State University recently selected Indianapolis-based MillerWhite Marketing over four other bidders to lead an effort to redesign Indiana State University Magazine.

According to ISU officials, MillerWhite was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms, all of which specialize in higher education marketing.

“This project will significantly redesign and enhance our existing online version of the magazine and accomplish the transition to an online-only publication,” said Tara Singer, ISU’s assistant vice president for communications and marketing. “MillerWhite will be developing the back-end programming to tie to the university’s current database, transitioning the current readership to the eMagazine format, and redesigning the publication.”

The magazine is used to inform ISU employees and students of campus happenings and serves as a recruiting tool for prospective students.

Bill White, MillerWhite owner, said the ISU account is the latest in a string of new clients his firm has signed. Earlier this year, MillerWhite signed deals with Eco Parking Lights, an Indianapolis manufacturer; RANAC, an Indianapolis supplier of health care software; and Acorn Distributors, a locally based regional distributor of food-service and janitorial products.


Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ