IBJNews

2012 NEWSMAKER: School librarian Ritz won with grass-roots campaign

Back to TopCommentsE-mailPrint
Year In Review
More
Stories
City successfully stages Super Bowl, shoots for another Indiana adopts right to work WellPoint investors force Braly ouster Judge lays into Durham, sentences him to 50 years ISO reaches new contract, launches fundraising spree Developers unleash blitz of apartment projects Hoosier voters tap Pence to continue Daniels' legacy Daniels wins presidency—at Purdue City projects move ahead, following clash over TIF Indy airport sends CEO Clark packing In election shocker, voters bounce schools chief Bennett Bernard bounced as IndyCar Series CEO Digital marketer ExactTarget splashed onto NYSE


Newsmakers
2012
                              NEWSMAKER: School librarian Ritz won with grass-roots campaign 2012
                              NEWSMAKER: Crime stance returns Hogsett to political spotlight 2012 NEWSMAKER:
                              Council Dem Mahern plays role of antagonist 2012 NEWSMAKER: CEO keeps Simon stock surging 2012 NEWSMAKER:
                              Miles adds to diverse business, sports career Other 2012 news
                              of note

Democrat Glenda Ritz pulled off a David-versus-Goliath victory to unseat Republican Tony Bennett as Indiana’s superintendent of public instruction.

The librarian from Indianapolis was virtually unknown until the Indiana State Teachers Association endorsed her in late May. Even with the backing of the state’s teachers’ unions, she raised only $327,000 for her campaign.

glenda-ritz-1col.jpg Glenda Ritz says she’s not against accountability, but objects to the state’s emphasis on pass-fail standardized tests. (IBJ file photo)

Bennett, by contrast, had become a celebrity—for good and bad—in education circles both statewide and nationally because of his success in championing the most sweeping package of school reforms in the nation.

Bennett was able to raise an astounding $1.6 million for his re-election.

Bennett used his cash to run numerous television ads—always expecting that the National Education Association would try to match his spending.

Instead, Ritz waged a highly effective grass-roots campaign. In the week or two before the November election, Facebook pages lit up with pleas from educators to their friends to vote against Bennett.

Ritz also sheered away conservatives by emphasizing a return to local control after numerous state-level interventions by Bennett and the Legislature.

“Indiana government is asserting power to impose mandates that take away the very essence of our public school system,” Ritz wrote in an August column in IBJ.

The 58-year-old mother of two was a longtime Republican before she turned against the policies of Bennett and Gov. Mitch Daniels, particularly their emphasis on standardized, pass-fail tests like ISTEP. Instead, she wants to focus on improving classroom instruction by providing student performance data and support to teachers, especially in the area of reading.

“I’m not against accountability—at all. I just have a very different vision for what it looks like,” Ritz said. “You can’t just do it with test scores.”

Ritz also has said she has few beefs with the education reforms passed by the Legislature in 2011, but she does think Bennett was implementing them in aggressive ways not required by the laws.

“My first priorities and my first concern is to make sure the learning in the classroom is on the right track,” Ritz said. “So my focus is going to be on the implementation of laws that are already in place.”•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Many serial killer types and psychopaths work as lowly bureaucrats, just waiting to impose their wrath on a powerless person, child, or pet. Don't forget, the BTK killer was a dog catcher.

  2. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  3. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  4. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  5. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

ADVERTISEMENT