IBJNews

  • Home

City successfully stages Super Bowl, shoots for another

 IBJ Staff
December 28, 2012
Keywords
2012 Year in Review
Back to TopCommentsE-mailPrint
Year In Review
More
Stories
City successfully stages Super Bowl, shoots for another Indiana adopts right to work WellPoint investors force Braly ouster Judge lays into Durham, sentences him to 50 years ISO reaches new contract, launches fundraising spree Developers unleash blitz of apartment projects Hoosier voters tap Pence to continue Daniels' legacy Daniels wins presidency—at Purdue City projects move ahead, following clash over TIF Indy airport sends CEO Clark packing In election shocker, voters bounce schools chief Bennett After turmoil, Miles lands in Hulman driver's seat Digital marketer ExactTarget splashed onto NYSE


Newsmakers
2012 NEWSMAKER: School librarian Ritz won with grass-roots campaign 2012 NEWSMAKER: Crime stance returns Hogsett to political spotlight 2012 NEWSMAKER: Council Dem Mahern plays role of antagonist 2012 NEWSMAKER: CEO keeps Simon stock surging 2012 NEWSMAKER: Miles adds to diverse business, sports career Other 2012 news of note

The 2012 Super Bowl in Indianapolis was universally acclaimed as one of the best-hosted championship games the National Football League has held.

More than 1.1 million people poured into downtown Indianapolis for Super Bowl festivities in the 10 days leading up to the big game, held Feb. 5 at Lucas Oil Stadium.

super-bowl-1-27-12-04-15col.jpg Unusually mild temperatures helped draw huge crowds downtown. (IBJ file photo)

The game and surrounding festivities produced a direct economic impact of $176 million, according to a Rockport Analytics study commissioned by the Indianapolis Super Bowl Host Committee.

“The reaction we received from the league itself and its owners was glowing,” said 2012 Super Bowl Host Committee Mark Miles. “By every measure I know about, subjective or objective, Super Bowl XLVI was an enormous success.”

Indianapolis Colts owner Jim Irsay said NFL owners “unanimously raved about the job Indianapolis did as a host committee.”

“We’ve been encouraged to bid for the Super Bowl again, and bid soon,” Irsay added.

Unseasonable temperatures in the 50s and 60s in the days leading up to the game bolstered crowd sizes at events from Monument Circle to Super Bowl Village along Georgia Street.

Attendance at the NFL Experience inside the Indiana Convention Center smashed the Super Bowl NFL Experience record by 30 percent, topping 265,000. More than 10,400 people rode the wildly popular zip line along Capitol Avenue, which translated to about 100 an hour.

Hollywood stars and top professional athletes filled downtown hotels and restaurants in the week leading up to the game. NBC’s “Late Night With Jimmy Fallone” show broadcast from Hilbert Circle Theatre, and ESPN’s popular news and talk shows aired live from Pan Am Plaza.

The only complaints from the NFL were that Indianapolis didn’t have enough downtown hotel rooms for league sponsors and other dignitaries, and that the 63,000-seat Lucas Oil Stadium was smaller than most other Super Bowl host sites.

Emboldened by the success, city officials announced in July that they will bid for the 2018 Super Bowl. Allison Melangton, CEO of the 2012 Super Bowl Host Committee, will be in charge of the attempt to win the game again.

The local Super Bowl Host Committee raised more than $25 million from private businesses and individuals to offset most of the cost of planning for and hosting the big game.

The Capital Improvement Board of Marion County incurred $8 million in Super Bowl expenses and earned revenue of nearly $7.2 million, leaving a loss of $810,000.•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

ADVANCED SEARCH
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ

  1. First, the Athenaeum is going to have to get past the hurdle with the Lockerbie residents and the agreement that the parcel would be residential. Second, and in my opinion, this prime piece of property should include parking, PLUS, a black box theater(s), some market rate and affordable artist housing and a plan to renovate and reconfigure the second story theater. I would negotiate to add the DeHaan property surface parking lot into the development mix, place a one story surface parking garage on the DeHaan lot on the street level (for the Dehaan tenants use during the daytime) and add a second story to the garage that would become an addition to the current second story theater and then change the direction of the theater by moving the stage across the alley and on top of the DeHaan lot parking. You can add all the stage elements that are currently missing from the Athenaeum stage to make it more attractive for use by Ballet, Opera and traveling productions. Plus, the theater changes would probably help solve some of the soundproofing issues. Alas,it does not seem to be a part of the strategic plan to conduct a study to determine best use of the property. Seems like the current plan is a quick and easy move that ignores the property best use/potential and any strategic property planning for the effect on future generations.

  2. I recall that MSA's pilings are still in the ground and hard to remove. It’s not likely any proposal will include significant underground construction/parking because of this. Start adding 2 floors of retail, 8 floors of parking and 5-10 floors of possible hotel, and/or 10-20 floors of residential, and you are at 30 floors already with possible expansion of all the uses. But then again I could be wrong.

  3. Accoriding to their website there is no deadline to the Do Not Call list. What is this article referring to??

  4. On what planet are they entitled to this largesse from the stockholders? These people make multi-million dollar salaries: Pay for your own personal travel.

  5. It matters because they're already paid enormously fat salaries: Pay for your own personal travel. Being "taxed on it" isn't a valid excuse--so what? They're still being gifted a raft of luxury perks from somebody else's money on top of an enormous, lavish salary.

ADVERTISEMENT