PROFILE ANNIE-O'S: Party planner's plan: Help others celebrate Personal losses helped owner appreciate the good times

"I don't find that some direct-mail piece says what I do," said Dezelan, owner of Annie-O's event planning. "I think a lot of what sells myself is me-my personality." That's why, Dezelan said, most of her new business comes via word-of-mouth, from people who've met the energetic 36-year-old with the big, bright personality. Her marketing efforts try to reflect that personality. Dezelan recently revamped the Annie-O's Web site so that "it's like a party at your desk," she said. On...

 

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