The old college try: Struggling IndyGo courting campuses to boost ridership

One solution for a city bus system struggling to lure riders might be academic-get college students on board. The Indianapolis Public Transportation Corp. is in talks with colleges and vocational schools about the potential of discounted fares for students who opt to take the bus to and from campus. The push also has a longer-term goal of conditioning students to use public transportation after they graduate to the work world. Financially sputtering IndyGo, which finished 2004 in the black only...

 

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