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IRL, Honda sign deal through 2013

May 23, 2008
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Honda and the Indy Racing League officials announced today they have reached a deal to make the Japanese auto maker the engine supplier to the open-wheel racing series through 2013. Honda officials said they still hope IRL officials will bring in...
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Indy 500 teams still lack sponsors

May 23, 2008
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For all the touting of higher television ratings, attendance and series Web site visits, there’s one glaring shortcoming that shows the Indy Racing League still has challenges. Fourteen of the 33 cars that qualified...
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IRL signs 5-year Long Beach deal

May 22, 2008
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Indy Racing League officials today confirmed they have finalized a contract to hold a race in a new, important market next year. The IRL signed a five-year deal with The Grand Prix Association of...
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Anatomy of a Super vote

May 22, 2008
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If you’re wondering how the voting action went behind closed doors for the 2012 Super Bowl site Tuesday in Atlanta, this is what several team owners and executives told IBJ. Indianapolis, followed by Phoenix, then Houston made separate 15-minute pitches. Only four...
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Labor storm could hurt Super Bowl

May 21, 2008
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There’s a dark cloud hovering over Indianapolis’ selection by National Football League owners to host the 2012 Super Bowl. The roar that raced from Atlanta where the decision was made Tuesday to Indianapolis almost...
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Former foe backs Indy's Super bid

May 20, 2008
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Super Bowl site selections can create odd alliances among the 32 wealthy fellows casting the votes. The man who last year single-handedly dismantled Indianapolis’ bid to host the 2011 game came this year to the Circle City’s defense. With Indianapolis embroiled...
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Anti-Indy sentiment persists

May 20, 2008
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There are still plenty of people in NFL circles who think Indianapolis is no place for a Super Bowl. And yes, some of those are among the 32 team owners and other team executives. Indianapolis remains a favorite today to...
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Super Bowl lobbying effort goes OT

May 19, 2008
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Indianapolis won round 1 of the battle to host the 2012 Super Bowl. After a Super Bowl committee meeting this afternoon, it was determined that Indianapolis will present first, followed by Phoenix, then Houston. Indianapolis will give its 15-minute presentation...
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Little things key to Indy 500 win

May 19, 2008
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They say a picture says a thousand words. This one taken today of the 33 Indy Racing League drivers that qualified for the Indianapolis 500 in New York certainly does. Granted, the drivers were...
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Phoenix, Houston take aim at Indy

May 19, 2008
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As of noon, the IBJ reporting team (that’s me) has officially touched down in the Buckhead district of Atlanta where the 32 National Football League owners will decide which of three bidding cities will host the 2012 Super Bowl. While...
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Indy 500 drivers storming N.Y.

May 16, 2008
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The 33 qualifiers for this year’s Indianapolis 500 will race into New York Monday for all-day media blitz that Indy Racing League officials hope will gain international attention. It looks like IRL officials have...
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Crean eyes assistant sans IU ties

May 16, 2008
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It’s difficult to say what’s taking Indiana University’s new basketball coach Tom Crean so long to hire his third assistant. IU sports department spokesman J.D. Campbell said May 2 the hire would be made...
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Colts' Bud deal creates party zones

May 15, 2008
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The Indianapolis Colts today announced an expanded relationship with Budweiser and Bud Light. A featured element of the agreement between the Colts and Anheuser-Busch is the Bud Light Blue Zone, an open-air fan gathering...
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Rain costing Speedway millions

May 15, 2008
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As the rain falls at the Indianapolis Motor Speedway, the financial losses mount for the famed Brickyard. So far this month, spectators have seen more activity from the IMS track drying crew than by actual racers. Yesterday, 15 Speedway safety vehicles...
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WEDJ to sponsor super Mario

May 15, 2008
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Locally based WEDJ-FM 107.1, also known as Radio Latina, yesterday announced its sponsorship of Mario Dominguez, the driver of the Pacific Coast Motor Sports entry into the this year’s Indianapolis 500. Dominguez, 32, a...
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Speedway signs energy drink deal

May 14, 2008
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After months of rumblings from sports marketers, the Indianapolis Motor Speedway finally announced its category sponsorship deal with Frank’s Energy Drink. Last October, IBJ first reported the deal that was revealed at the Speedway...
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Fisher signs deal with IUPUI

May 14, 2008
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Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500. “The group at IUPUI has become great friends of mine over...
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Roller Girls seek perfect attendance

May 14, 2008
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The Naptown Roller Girls expect their fourth straight sell-out May 17 in the 4,000-seat Toyota Blue Ribbon Pavilion at the Indiana State Fairground. That will make four for four in sell-outs this year,...
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Fisher finds saviors

May 13, 2008
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While ResQ Pure Power Energy Drink is out as Sarah Fisher’s primary sponsor, there is no shortage of white knights coming to this damsel’s rescue. Yesterday, Bingham Entertainment & Sports Talent, was the first...
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Just Marketing grows local HQ

May 12, 2008
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Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet. A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky...
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Pacers launch new outreach effort

May 12, 2008
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The Indiana Pacers are hitting the streets of central Indiana in an attempt to reach out to the local corporate community. Pacers officials are also considering hosting a draft-day party to help reconnect...
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Signs of growth at Indy 500 quals

May 11, 2008
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While the second day of qualifications was largely washed out, there were strong signs the Indy Racing League is in a growth mode during the first day of qualifications Saturday. There were also...
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Patrick hits Coyne pit crew member

May 9, 2008
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Indy Racing League drivers got in a little more than three hours of practice today before rain started to fall shortly after 3 p.m. at the Indianapolis Motor Speedway. Unfortunately, before the rain hit, a car piloted by Danica Patrick plowed...
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Penske could be Tracy's salvation

May 9, 2008
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May in Indianapolis certainly does create strange bedfellows. Race car driver Paul Tracy’s last chance to run this year’s Indianapolis 500 apparently resides with the captain himself, Roger Penske. Tracy, known by his fans as...
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Patrick, Fisher get sponsor support

May 8, 2008
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The Indianapolis 500 should get a boost from a marketing blitz that GoDaddy.com plans to launch this month. For the second straight year, GoDaddy.com, an Arizona-based Internet domain name registry, will be the presenting...
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