IBJNews

Firestone renews IndyCar Series supply agreement

Back to TopCommentsE-mailPrint

A week after announcing its intention to leave the IndyCar Series after the 2011 season, Firestone has reversed course.

Nashville, Tenn.-based Bridgestone Americas Tire Operations Inc. announced Friday morning that its Firestone brand will continue to serve as the sole tire supplier to IndyCar through the 2013 race season.

Terms of the agreement weren’t announced.

Firestone has supplied tires to IndyCar since 1996. The new agreement does not include developmental series Firestone Indy Lights. Firestone will remain as title sponsor and tire supplier of Indy Lights through 2011.

Firestone and IndyCar executives said the agreement followed a week of negotiations.

Motorsports business experts estimate that Firestone pours $7 million annually into marketing the open-wheel series.

Tokyo-based Bridgestone Corp., which owns Firestone, pulled out of Formula One racing following the 2010 season.

The Firestone announcement is good news for the IndyCar Series, which is preparing to introduce a new chassis and engine package for the 2012 season. IndyCar Series CEO Randy Bernard needs Firestone’s tires to provide a stable platform for testing of the new chassis and engine, which is scheduled to start in July.

Firestone’s connection to the Indianapolis 500 began in 1911 when Ray Harroun won the very first race on Firestone tires.

The company’s current open-wheel era began in 1991 with title sponsorship of the Indy Lights series. Firestone Racing made its return to the Indianapolis 500 in 1995, and its tires were on the winning car of the first IndyCar (then Indy Racing League) sanctioned race in 1996.

Last week, Bernard said finding a new tire supplier was a “top priority,” and that talks with Goodyear, Hoosier Tire, Cooper, Avon, Continental and Pirelli had already begun.
 


ADVERTISEMENT
  • The Speedway exists today
    despite the IZodcar series owners. it was the old cart teams that brought firestone back
  • Iceberg Dead Ahead!
    Congrats on the teams for steering the Speedway out of the way of a huge iceberg. The Hulman-Georges are crackerjack business folks.
  • Great nEWs!
    Looks like in addition to shouldering the costs of new chassis and engines, the LEeeGue is gonna have to help finance this too. $700,000 per season per team adds up. FAST.

    When them owners come together GOOD things happen. Congratulations IzodCar series owners! The Speedway only exists today because of you!!!

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Well, we could blame ABC because they haven't advertised the INDY 500....not during the HUGE TV rating shows like Dancing with the Stars (of which IICS driver Helio Castroneves is a former champion). He never won a CART championship, did he?

    We could blame the new car...because it's ugly and has a V6 that has less horsepower than the pace car. CART (to my knowledge) never had that problem with cars they presented at the speedway years 1979 through 1995.

    We could blame the fencepost, but that would be crass. Or maybe Danica? Or maybe Jean Alesi....or boost increases from constant rules tampering. Maybe we could blame Penske who still is winning everything as usual.

    Maybe we can blame the world for not understanding the the great Indy gods who regularly twist things in such ways that we mere mortals must only accept, but never question.

    So, it does beg the question....who is responsible if the series and Indy continues to flounder? Are the responsibilities so diffuse and complicated that no one really is to blame for it's fall from grace?

    I urge the speedway to sign on for 7 more years of ABC coverage and 7 more years of NBC Sports Network coverage. It been win-win so far....*cough* *cough*

  2. "They're problem was thinking they were bigger than the institution that made their existence possible. That turned out to be a mistake."

    The above quote made by Disciple shows his continued inability to grasp a simple concept: CART is dead. Twice. It provided a brilliant stage for some of the best open wheel racing in all the past century of racing. It's gone DOOD, get over it.

    PLEASE explain, Mr. Disciple of INDYCAR, why you continually hammer home, even on the eve of the 2012 Indy 500, this same point...over and over? Seriously, why does the legacy of CART haunt you so much?

    The same problems that affected the sport for over a century of AOW racing STILL affect it now. Your answers (or lack thereof) belittle the very sport you claim to love. Indy rots in your hands yet you request status quo. You negate salient points with drivel...always.

    Indy is not going to die. But, it is dying...are you willing to accept that? "Indy is a hot mess"....it's true. Yet you want it that way? What is wrong with you?

  3. I just want to make sure I am reading this right - Wellpoint is eliminating 112 employees. Wellpoint is a customer of Repucare. Repucare is creating 82 jobs. I sure hope they are hiring Wellpoint employees. Does not make sense!

  4. Triscuts...love um!

  5. Of course the fair will go on. Don't you big city reporters understand county fairs? Get outside the beltway and see what life is really like!

ADVERTISEMENT