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Firestone renews IndyCar Series supply agreement

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A week after announcing its intention to leave the IndyCar Series after the 2011 season, Firestone has reversed course.

Nashville, Tenn.-based Bridgestone Americas Tire Operations Inc. announced Friday morning that its Firestone brand will continue to serve as the sole tire supplier to IndyCar through the 2013 race season.

Terms of the agreement weren’t announced.

Firestone has supplied tires to IndyCar since 1996. The new agreement does not include developmental series Firestone Indy Lights. Firestone will remain as title sponsor and tire supplier of Indy Lights through 2011.

Firestone and IndyCar executives said the agreement followed a week of negotiations.

Motorsports business experts estimate that Firestone pours $7 million annually into marketing the open-wheel series.

Tokyo-based Bridgestone Corp., which owns Firestone, pulled out of Formula One racing following the 2010 season.

The Firestone announcement is good news for the IndyCar Series, which is preparing to introduce a new chassis and engine package for the 2012 season. IndyCar Series CEO Randy Bernard needs Firestone’s tires to provide a stable platform for testing of the new chassis and engine, which is scheduled to start in July.

Firestone’s connection to the Indianapolis 500 began in 1911 when Ray Harroun won the very first race on Firestone tires.

The company’s current open-wheel era began in 1991 with title sponsorship of the Indy Lights series. Firestone Racing made its return to the Indianapolis 500 in 1995, and its tires were on the winning car of the first IndyCar (then Indy Racing League) sanctioned race in 1996.

Last week, Bernard said finding a new tire supplier was a “top priority,” and that talks with Goodyear, Hoosier Tire, Cooper, Avon, Continental and Pirelli had already begun.
 

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  • The Speedway exists today
    despite the IZodcar series owners. it was the old cart teams that brought firestone back
  • Iceberg Dead Ahead!
    Congrats on the teams for steering the Speedway out of the way of a huge iceberg. The Hulman-Georges are crackerjack business folks.
  • Great nEWs!
    Looks like in addition to shouldering the costs of new chassis and engines, the LEeeGue is gonna have to help finance this too. $700,000 per season per team adds up. FAST.

    When them owners come together GOOD things happen. Congratulations IzodCar series owners! The Speedway only exists today because of you!!!

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  1. As a St. Vincent employee of over 20 years, I am saddened and disheartened by this announcement. Unfortunately, as the healthcare "industry" continues on this political and corporate path, all that St. Vincent Hospital has stood for spiritually for its employees and this community is being sucked dry. I know it truly has no choice. It is not just Obamacare or just competition or just any single thing. This trend started long before I was even born when the government became involved in healthcare and it became an "industry." I grieve for those who will lose their jobs, one of whom may be me, but I also grieve for this hospital which I have served for over 20 years. May God give us and it the grace to withstand the future of healthcare.

  2. Why do people constantly harp on this issue and act ignorant about what a city population measures? A city's population is the city's population. There is no argument or debate about it. If you want to measure the density of a city--measure it. If you want to measure the size of a metropolitan area, then measure the metropolitan population. City boundaries cover different sized areas--and they always have (though the disparity has probably increased since about 1900 or so when more cities began annexing their surrounding communities). For example, San Francisco only covers 49 square miles while Houston cover nearly 600 square miles. No one argues about the population rankings of either city even though they clearly cover extremely different sized areas. Indianapolis is the 13 largest city by population in the U.S. That is a fact. While the population of a metropolitan area may give you a better sense of how large a community is, as noted, even metro areas can vary widely in the size of geographic area they cover--so that is not a perfect comparison either.

  3. If Whole Foods went in, I doubt the Nora one would stay open, and with all those customers coming to Broad Ripple traffic would be horrible, and forget about a run to the grocery on weekend nights. I think concern over the number of apartments is misplaced, but the 400 space parking garage has me concerned - someone needs to ask the developer just how much traffic they think this development is going to generate. I am not against more neighborhood residents, but heavy commercial traffic going in and out at that location sounds like a mess.

  4. I thought everyone was innocent until guilt was proven. Seems people have already convicted Reggie in the press. My nephew was a good kid and is a good man, more to this story im sure

  5. Going by the Marion County population only is of little use. 13th largest? No Way! To judge the real size of a metro area, the easy way is to look at the Arbitron rating list. Indianapolis hovers around 40th largest in the nation--sometimes more, sometimes less. Advertisers want to know exactly how large the population is before they buy radio advertising. Arbitron figured it out long ago. Indianapolis is estimated at 1,427,500. The real #13 is Seattle-Tacoma with a metro population of 3,470,400. So, the population of just Marion County is completely irrelevant to anything useful as far as metro area planning.

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