Hoosier Lottery hires ad agency for creative work

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The Hoosier Lottery has hired Mortenson Safar Kim as its new creative advertising agency of record, the lottery announced Wednesday.

Financial terms of the deal with the agency, formerly known as Meyer & Wallis, were not disclosed.

The Hoosier Lottery spent $10.2 million on advertising in the fiscal year ended June 30. Nine Indiana agencies were invited to bid on the account.

Previously, creative work was split between Boyden & Youngblutt of Fort Wayne and Mortenson Safar Kim, which has offices in Indianapolis and Milwaukee.

Mortenson Safar Kim will be responsible for all traditional and digital advertising supporting Hoosier Lottery products and the Hoosier Lottery brand.

 “We were very impressed with Mortenson Safar Kim throughout the selection and evaluation process,” said Jessica Powell, vice president of marketing for lottery manager Gtech Indiana, in a prepared statement. “We chose them because they have a deep understanding of Hoosier values and grasp the statewide, regional and local fabric of Indiana community life."

Officials for Providence, R.I.-based Gtech Corp., which struck a 15-year management contract with the Indiana Lottery Commission on Oct. 12, have promised to increase marketing for the Hoosier Lottery.

Mortenson Safar Kim serves a wide variety of clients in the retail, banking and health care industries. Chris Mortenson, the agency’s CEO, acquired majority ownership in 2007. In April 2008, Shannon Safar joined the firm as president. The agency recently moved into new offices in the Broad Ripple area.


  • What a joke
    Understand Hoosier values? Too funny. They have an Indianapolis office staffed with one person so it appears they're an Indiana agency. If Hoosier values include dishonesty and deceit then yes, they're certainly a part of the fabric of the community.
  • Hoosier Values?
    Are Hoosier values consistent with taking advantage of the poor; lottery players that play the game hoping for a fair shake? Bring back the Hoosier lottery television show. Show us the numbers being drawn for each draw like other state's that provide a fair game for their citizen's. We don't want to play against computers as the do at the casino, playing against a computerized setup is not only very unfair but you are cheating your "Hoosier Value" citizens who try day in and day out to win a little money, you have actually changed the game and put into play a game that many people don't even understand the impact and consequences of trying to win a game playing against a computer. I know you can loosen the setting and tighten it up as well where no one can win. I believe someone needs to investigate and prove to the public that the Governor has you and your secret accounting methods ripping off the very people you are serving, most the poorer citizens, in the state of Indiana. Phillip Sebree
  • Pigs at the trough
    One can not help but wonder how much the principals of this firm contributed to Republican election coffers. There seems to always be a profiteering element to these deals.
  • Bid Rigging
    U.S. Attorney’s Office and Working Group to Aggressively Investigate, Prosecute Indiana Public Corruption Cases http://www.wthitv.com/dpp/news/local/Working-Group-forms-to-end-corruption#.UNDFQrZ5gxc FBI Press Release: http://www.fbi.gov/indianapolis/press-releases/2012/hogsett-announces-formation-of-federal-state-public-corruption-working-group

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?