IBJNews

Hoosier Lottery hires ad agency for creative work

Back to TopCommentsE-mailPrintBookmark and Share

The Hoosier Lottery has hired Mortenson Safar Kim as its new creative advertising agency of record, the lottery announced Wednesday.

Financial terms of the deal with the agency, formerly known as Meyer & Wallis, were not disclosed.

The Hoosier Lottery spent $10.2 million on advertising in the fiscal year ended June 30. Nine Indiana agencies were invited to bid on the account.

Previously, creative work was split between Boyden & Youngblutt of Fort Wayne and Mortenson Safar Kim, which has offices in Indianapolis and Milwaukee.

Mortenson Safar Kim will be responsible for all traditional and digital advertising supporting Hoosier Lottery products and the Hoosier Lottery brand.

 “We were very impressed with Mortenson Safar Kim throughout the selection and evaluation process,” said Jessica Powell, vice president of marketing for lottery manager Gtech Indiana, in a prepared statement. “We chose them because they have a deep understanding of Hoosier values and grasp the statewide, regional and local fabric of Indiana community life."

Officials for Providence, R.I.-based Gtech Corp., which struck a 15-year management contract with the Indiana Lottery Commission on Oct. 12, have promised to increase marketing for the Hoosier Lottery.

Mortenson Safar Kim serves a wide variety of clients in the retail, banking and health care industries. Chris Mortenson, the agency’s CEO, acquired majority ownership in 2007. In April 2008, Shannon Safar joined the firm as president. The agency recently moved into new offices in the Broad Ripple area.
 

ADVERTISEMENT

  • What a joke
    Understand Hoosier values? Too funny. They have an Indianapolis office staffed with one person so it appears they're an Indiana agency. If Hoosier values include dishonesty and deceit then yes, they're certainly a part of the fabric of the community.
  • Hoosier Values?
    Are Hoosier values consistent with taking advantage of the poor; lottery players that play the game hoping for a fair shake? Bring back the Hoosier lottery television show. Show us the numbers being drawn for each draw like other state's that provide a fair game for their citizen's. We don't want to play against computers as the do at the casino, playing against a computerized setup is not only very unfair but you are cheating your "Hoosier Value" citizens who try day in and day out to win a little money, you have actually changed the game and put into play a game that many people don't even understand the impact and consequences of trying to win a game playing against a computer. I know you can loosen the setting and tighten it up as well where no one can win. I believe someone needs to investigate and prove to the public that the Governor has you and your secret accounting methods ripping off the very people you are serving, most the poorer citizens, in the state of Indiana. Phillip Sebree
  • Pigs at the trough
    One can not help but wonder how much the principals of this firm contributed to Republican election coffers. There seems to always be a profiteering element to these deals.
  • Bid Rigging
    U.S. Attorney’s Office and Working Group to Aggressively Investigate, Prosecute Indiana Public Corruption Cases http://www.wthitv.com/dpp/news/local/Working-Group-forms-to-end-corruption#.UNDFQrZ5gxc FBI Press Release: http://www.fbi.gov/indianapolis/press-releases/2012/hogsett-announces-formation-of-federal-state-public-corruption-working-group

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!

ADVERTISEMENT