IBJNews

INSIDE DISH: Kelties eyes return to salad days

Back to TopCommentsE-mailPrintBookmark and Share
Inside Dish

Welcome back to IBJ’s video feature “Inside Dish: The Business of Running Restaurants.”

Our subject this week is Kelties, a Westfield-based eatery that has evolved from its original incarnation as an etiquette-training school with limited private events and catering to a lunch-and-dinner restaurant that relies on catering for close to half its total sales.



Owner and chef Keltie Domina, 49, remains optimistic despite a recession-driven decline in sales that resulted in a $55,500 loss for the first six months of 2010. Over the seven-year life of the restaurant, Domina has relied on a talent for shifting strategy when circumstances demand. When etiquette classes couldn't pay the bills, she returned to her roots as a chef and opened for lunch. Given the opportunity to move into a higher-end space, she scraped together $250,000 for start-up costs via a variety of avenues, including small-business lending, savings, credit cards, and $65,000 in personal loans from employees and local businesspeople.

Domina has adjusted to the current economic climate with several shrewd cost-cutting moves. She has renegotiated the eatery's lease with the space's landlord and worked with vendors to defer payments on goods and services. The restaurant has shed four employees, placed paper sheets on top of white tablecloths to cut down on cleaning expenses, and put the kibosh on gifts to local organizations like donated food and gift cards.

"As much as I love doing that, I have to think about the employees here and the longevity of the business," Domina said.

In the video at top, Domina discusses the origins of the restaurant, how employees and fellow businesspeople helped finance the move to Kelties' current space, and how cost-cutting measures and a recent uptick in sales have brightened her outlook.

 

x
x
x
Kelties
x
110 S. Union St., Westfield
x
(317) 867-3525
x
x
www.kelties.com
x
x
x
Concept: Upscale American-based cuisine, with a big emphasis on catering.
x
Founded: 2003
x
Owner: Keltie Domina
x
Start-up costs: $5,000 in previous location, which already contained vital restaurant equipment and supplies from a previous tenant; $250,000 in the current location, opened in September 2007.
x
Sales/profit: $817,000 in sales, with $4,215 profit (2008); $924,000 in sales, with $13,891 profit (2009). For the first six months of 2010, gross sales are $330,000, with a net loss of $54,500.
x
Employees: 30
x
Seating: 105
x
Goals: Revising and repricing the catering menu; reemphasizing training for service staff.
x
Good to know: Catering accounts for about 45 percent of kelties' total sales.
x
x
x
ADVERTISEMENT

  • Sonic!
    Camby has a new Sonic. Hope that more are in store, for the area. The one in Kokomo, closed.
  • Westfield Has The Best
    I own the Queso Blanco Mexican Restaurant. We are in the space Keltie was in before. Many of my customers comment about their last visit to Keltie's. They say the presentation and food is outstanding. And I totally agree. My visits to Keltie's have been a great experience.
  • A vital part of Westfield
    Kelties signifies everything that Westfield is..and wants to be. quality Food, great service and one of the cores of the downtown businesses. As the city of Westfield, the chamber and the DWNA work to build the comminity Keltie is always there.. the buisness has adapapted to the times,and to the people that now live in the downtown area.. come sit at the bar for leivly converstion and great food!
  • Incredible Salads
    My husband and I had lunch at Keltie's on Saturday. The most incredible salads ever. Not really sure where "albert" is coming from because we have had lunches/dinners here quite often and have never had a bad meal. The food, as well as the service, is outstanding. Definitely my favorite restaurant!!
  • We love this place!!!
    Kelties Beggars Purse, and bread pudding are out of this world. And Sunday's brunch is the nicest brunch we have attended. It is fine dining with a comfortable and welcome atmosphere.!
  • Never disappointed
    We have been to Kelties for lunch and dinner, and have never been disappointed. The food and service have been outstanding. You can tell that care is put into each meal and guest.
  • Great Experience
    Keltie's is an ubelievable experience. It would be a gem in downtown Indy, but for a place of such quality and originality to be in Westfield is fantastic. Original dishes, perpared with care and attention to detail. Truly a fine dining experience. I really hope they can weather the storm, because losing them would be a blow to fine dining in the Indy area.
  • Reality
    The last time I was at this place, on a saturday evening at 7:30 PM, they were out of half of their entree's, and had limited salad choices.....they should have run to Kroger...it was embarrassing...and I will never go back. It is not the economy, it is all about quality.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Good Day I am Mr (Victoria Wright) from United state of America, i stayed in NEW YORK, and i have a broke up business, until i found this company email who help me to gain a loan for business,, and now i want to used this short medium to congratulate the below company for the fast and safe money they loan to me without any form of collateral, i loan 500,000USD from the company to save my business and lots more, i saw their mail on the internet, everyone always give testimony for what they did, so i quickly contacted them and they all did everything for me without stress and my money was sent to my account just 3 days later, i was surprise and i feel so glad, now i have a standard business control agent who help me, now i will advice those who need urgent loan to contact him at the bellow email:zenithfirm12@gmail.com

  2. NOTICE:This is to inform the general public that Vampires are real. My name is James Franklyn.,am an agent of vampire,am here to introduce our new world trend to you,a world of vampire where life get easier,we have made so many persons vampires and have turned them rich,you will be assured long life and prosperity,you shall be made to be very sensitive to mental alertness,stronger and also very fast,you will not be restricted to walking at night only even at the very middle of broad day light you will be made to walk.In case you are wildly oppressed by some unscrupulous persons we can still help you fight them.Your protection is assured immediately you join.Just contact the bellow email if you are interested we are here to attend to you anytime you want us. Contact the bellow email for more details. Email:vampirescreed@hotmail.com Sincerely: James Franklyn.

  3. Bravo! Someone else that is willing to speak the truth! Bravo!_____NBCSN is available in almost 2 MILLION more homes than just a few years ago, but Indycar STILL gets less total viewers than it did just a few years ago when NBC took over Versus. Attendance and ratings cratered with the end of season races (just when the title battle got "interesting" HAH!__________And now...new race in Basilia, where Miles celebrated the "rich history" of Indycar racing there. Rich history? What, 7 events in the 100 years of AOW? Yep, some history. Well, at least its an oval. It's not??? Are you kidding me??? Gosh darn road racin furriners.

  4. PURITY RAY LOAN OFFER........ Have you been denied by your banks,or are you in need of of an urgent loan to pay of your bills we are capable of giving loans @ cheaper rate to interested individuals, student, companies and members of the public in need of finance to settle bills, we do offer considerable loans which you can count on. For more information on our various types of loan,then you will have to contact PURITY RAY LOAN FIRM, to help you achieve your desire LOAN APPLICATION FORM TO BE FILLED BORROWERS INFORMATION * Full name:………………………. * SEX * ……………………………. * Country………………………….. * State:……………………………. * Land:…………………………….. * Occupation:…………………….. * phone number:…………………. * Telephone: ………………………….. * Age:………………………………. * Amount needed as loan:……… * Loan Duration:………………….. * Propose of Loan:……………….. * Annual revenue:………………… * Monthly Income:……………….. * Guarantee:………………………. * Payment: monthly or annually Email.....purityrayloanfirm@gmail.com Thank you and God bless Mr Purity Ray PURITY RAY LOAN FIRM we tend to serve you better

  5. Problem: most of the people responding to this article don't know about this service AT ALL! Why? Lack of awareness. This isn't IndyGo. This is CIRTA: might as well be the mattress company because they are asleep at the wheel - something like 3 directors over the last year? Playing with federal grant money is great! This "region" wants commuter rail service, has spent MILLIONS on Transportation studies yet can't even support a commuter bus line? This is largely for suburban riders to get to downtown - not for "service people to work in our hotels and restaurants" ! Get your head out of your backside!! These are professionals, students etc. that don't want to fight traffic, save some money on parking, gas, stress.... if CIRTA would put their federal money into widely promoting the sevive to Greenwood, Fishers & Carmel instead of finding directors and studies - this would be a successful service. Our family uses(d) it daily for the last several years - but the recent uncertainty & now unreliability due to cuts from Carmel has been a problem. Now, costs us an additional $350/month for gas & parking ( $4200/year) plus vehicle wear, service, environmental impact ... YES - this REGION needs this this type of service in order to keep growing and getting the people it needs to fill skilled positions in downtown Indianapolis. Think outside of your own car !!!

ADVERTISEMENT