Ailing Steak n Shake rehires ad agency, but will pact stick?

Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just two weeks ago, but ad industry observers can't help but wonder if the 18-year-old relationship is about to run its course. Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak n Shake's executive suite and take the company in a new direction.

 

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