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City tourism generated $3.6B in 2010, study says

IBJ Staff
December 14, 2011
Keywords
Arts & Entertainment, etc., Attractions, Conventions, ICVA, Tourism & Hospitality, Tourism Groups, Tourist Attractions, Travel, Visitor Spending
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The city’s tourism industry generated an economic impact of nearly $3.6 billion in 2010, an increase of $120 million from the previous year, according to a study released Wednesday by the Indianapolis Convention & Visitors Association.

Visitors to the city also increased, from 18 million in 2009 to more than 20 million last year, the study says.

A breakdown of the $3.6 billion shows 63 percent of the amount was generated by leisure visitors and 37 percent by convention and business visitors.

Annapolis, Md.-based Vantage Strategy Inc. conducted the study, in partnership with D.K. Shifflet & Associates Ltd. in McLean, Va.

 

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  • Who constitutes a visitor?
    PaulDecember 15, 2011 11:31 AM
    Is a person from Hamilton or any of the other surrounding counties counted as a visitor? Do these studies ever attempt to estimate the amount of money spent by Indianapolis residents outside of Indianapolis? It would be nice to know if Indianapolis experienced a net influx of spending due to tourism or if money flowed out of Indy when residents traveled elsewhere.
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  • Where's the study?
    PaulDecember 15, 2011 11:27 AM
    I didn't see it on their website. Maybe they released it into outer space.
    Reply to CommentFlag Comment
  • Study access
    Purple rainDecember 14, 2011 7:51 PM
    So, is a copy of this study available online?
    Reply to CommentFlag Comment

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  1. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  2. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  3. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  4. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

  5. David Copperfield!

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