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City tourism generated $3.6B in 2010, study says

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The city’s tourism industry generated an economic impact of nearly $3.6 billion in 2010, an increase of $120 million from the previous year, according to a study released Wednesday by the Indianapolis Convention & Visitors Association.

Visitors to the city also increased, from 18 million in 2009 to more than 20 million last year, the study says.

A breakdown of the $3.6 billion shows 63 percent of the amount was generated by leisure visitors and 37 percent by convention and business visitors.

Annapolis, Md.-based Vantage Strategy Inc. conducted the study, in partnership with D.K. Shifflet & Associates Ltd. in McLean, Va.

 

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  • Who constitutes a visitor?
    Is a person from Hamilton or any of the other surrounding counties counted as a visitor? Do these studies ever attempt to estimate the amount of money spent by Indianapolis residents outside of Indianapolis? It would be nice to know if Indianapolis experienced a net influx of spending due to tourism or if money flowed out of Indy when residents traveled elsewhere.
  • Where's the study?
    I didn't see it on their website. Maybe they released it into outer space.
  • Study access
    So, is a copy of this study available online?

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